Leasing Manager (1952 - Glen Allen, Virginia)

METROPOLIS

The Multifamily Leasing Manager is responsible for leading the marketing and leasing functions of assigned residential communities within Drucker + Falk’s portfolio. This role drives occupancy, resident satisfaction, brand awareness, and team development. The Leasing Manager works closely with Property Managers, Regional Property Managers, and Marketing Coordinators to implement strategies that maximize leasing success, promote strong resident relations, and support organizational goals.

Our Mission, Vision + Values – and How This Role Advances Them

Mission‑Driven Impact

Cultivating great places to live, work, shop + play

•  Leads strategic leasing efforts that foster a welcoming, vibrant community experience for prospective and current residents.

Partnering with clients to optimize investment outcomes

•  Implements dynamic marketing and leasing strategies that increase occupancy and contribute to property performance.

Empowering team members to maximize their potential

•  Mentors and trains leasing associates, creating an empowered and high-performing team culture.

Embracing social responsibility through service & sustainability

•  Supports community outreach events and sustainable marketing efforts to build brand presence and neighborhood goodwill.

Vision‑Aligned Contributor

Create unrivaled value through exceptional performance

•  Aligns marketing and leasing operations with revenue targets and occupancy goals through data-informed strategies and team collaboration

•  Drives exceptional service standards throughout the leasing cycle to enhance resident satisfaction and long-term retention.

Values in Practice

•  Professionalism — Maintains confidentiality in regard to client goals, financials, and business practices, and maintains a professional personal appearance in line with DF and client dress code.

•  Spirit — Shows initiative and creativity in leasing strategy and execution.

•  Teamwork — Collaborates with community and corporate teams to achieve results.

•  Transparency — Communicates clearly and respectfully with all stakeholders.

•  Respect — Treats prospects, residents, and teammates with dignity and professionalism.

•  Ethics — Upholds fair housing laws and company guidelines in all matters.

Key Responsibilities

Marketing + Leasing Strategy

•  Identify unique selling points and develop messaging for leasing and marketing efforts.

•  Implement and update strategic marketing plans in coordination with leadership.

•  Track advertising effectiveness and execute marketing strategy recommendations as outlined by the Marketing Department.

•  Utilize the DF Marketing Playbook weekly and monthly checklists for completing activities per the recommended schedule.

•  Utilize the Leasing Guidelines for Lead Follow Up and Community Social Media Guidelines workflows to support leasing success and positive brand sentiment.

•  Monitor market conditions and prepare rent studies as needed for new or existing communities.

•  Utilize technology and leasing tools to optimize performance and streamline workflows.

Team Oversight + Development

•  Lead leasing team efforts to achieve occupancy and revenue goals.

•  Monitor and analyze leasing associate conversion metrics and deliver actionable strategies and resources to support their achievement of DF Success Metrics.

•  Train and mentor leasing associates; set weekly/monthly leasing goals and track performance.

•  Provide ongoing coaching and development opportunities in coordination with Property and Regional Managers.

Resident Relations + Community Engagement

•  Ensure leasing and office staff deliver exceptional customer service and community tours.

•  Plan, coordinate, and host resident events and outreach programs.

•  Maintain high resident satisfaction through consistent communication and support.

Leasing Operations + Compliance

•  Consistently meets or exceeds DF success metrics related to Knock benchmarks.

•  Monitor Net Leases and lease conversions after declines and cancellations.

•  Walk Ready Units to ensure all turn work is complete and the product meets readiness standards.

•  Market available apartments and conduct tours for prospective residents.

•  Review applications, verify references, and prepare lease documentation in compliance with company policies and Fair Housing standards.

•  Prepare resident correspondence including renewals, notices, and updates.

•  Collect and deposit rents and fees according to company procedures.

•  Represent the property in court proceedings as needed.

•  Manage and resolve maintenance requests and resident concerns promptly.

•  Support the Property Manager and supervise designated employees in their absence.

Core Competencies (Key Capabilities)

•  Leadership – Guides team performance through clear direction and accountability.

•  Customer Focus – Creates positive experiences for residents and prospects.

•  Communication – Articulates information effectively across channels.

•  Problem Solving – Anticipates and resolves challenges with proactive solutions.

•  Innovation – Embraces new tools and methods for leasing success.

•  Planning – Coordinates team efforts, goals, and marketing timelines efficiently.

•  Team Development – Coaches others toward professional growth and achievement.

Education + Experience

Required:

•  Minimum 5 years in Property Management or leasing

•  Experience managing a leasing team or function

Preferred:

•  4-year college degree or 2-year associate degree

•  ARM, CAM, RAM, or HCCP designation

Technical + Administrative Skills

•  Familiarity with property management software, CRM platforms, and leasing analytics tools

•  Proficient in MS Office, social media platforms, and online marketing portals

•  Strong understanding of residential leasing compliance, Fair Housing, and local regulations

ADA Essential Function Chart

Essential Function-% Time-Physical Demands, Work Environment 

Leasing tours, marketing, and events- 40%- Walking, standing, verbal communication,  Community, office, outdoor spaces

Office tasks and administrative duties-30%-Sitting, typing, screen use, Office / property sites

Team training and meetings-20%-Sitting/standing during meetings, Office / conference rooms

Property inspection and community engagement-10%-Light lifting (<25lbs), walking properties, Community grounds

Position offers outstanding growth potential, paid sick leave, vacation and holidays, health, dental, life insurance, and 401K participation

EOE/Drug‑Free Workplace