Job Title: Marketing Operations Manager
Location: Los Angeles, California
FLSA classification: Exempt
Reporting relationship: Director of Marketing
Job Overview:
The Marketing Manager manages and executes our marketing operations, focusing on digital marketing, analytics, and marketing systems. The Marketing Operations Manager will promote the company's Mission Statement and ensuring adherence to all relevant policies and procedures, fostering an organizational culture aligned with corporate values.
Essential Responsibilities
Customer Experience & Support:
- Provide exceptional customer service to internal clients across properties and corporate departments.
- Support the Marketing Director with customer experience, service initiatives, and reputation management.
Digital Marketing & Content Creation:
- Plan and execute digital marketing campaigns to increase brand awareness and generate leads.
- Create content for campaigns, including copywriting and graphic design, ensuring it resonates with the target audience and aligns with the marketing channel.
- Maintain the quality and brand consistency of digital assets across all platforms.
Marketing Project Management:
- Assist with the management of marketing projects, including website development and system implementations.
- Coordinate with third-party vendors to ensure alignment with business goals and standards.
Campaign Analysis & Reporting:
- Analyze digital marketing campaigns, develop performance reports, and recommend strategies for improvement.
- Generate and interpret advertising campaign reports to assess reach and effectiveness.
Technical Support & Systems Management:
- Provide technical support for marketing systems and manage advertising channels effectively.
- Oversee SEO performance and manage online reputation to boost visibility and brand perception.
Collateral Development & Brand Consistency:
- Contribute to the development of marketing collateral and ensure brand alignment across various platforms.
- Respond to marketing requests related to campaigns, budgets, and collateral production to support business objectives.
Minimum Experience/Training/Education
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 3+ years of experience in a marketing role, with demonstrated skills in creative design, copywriting, and project management.
Technical: Skilled in data analysis and techniques to measure marketing effectiveness.
Abilities:
- Strong verbal and written communication skills to articulate ideas and strategies.
- Excellent analytical abilities to interpret marketing data and performance metrics.
- Strong organizational and time management skills to manage multiple projects and meet deadlines.
Software: Proficient in Microsoft Office, Adobe Creative Suite, and Google Analytics.
Equipment and Tools Used:
- Computers, printers, telephones, photocopier, cellular phone.
Physical Requirements:
- Primarily sedentary work, with some bending and kneeling for file access.
- Occasionally requires lifting up to 15 pounds.
- Regular use of computers and telephones.
