Advertising Specialist

The Advertising Specialist will work directly with the CEO to create and execute our client operations playbook to create a better experience for both customers and the business. From tracking problem patterns to resolving inefficiencies in our relationship management.

Responsibilities:

·        Liaise with internal product stakeholders to manage execution and development needs

·        Manage external media/publisher relationships for print, banner, and co-op advertising

·        Conduct ongoing competitive analysis/opportunity reviews to stay on top of best practices in advertising across the industry

·        Create a strategic global advertising plan to showcase products to key market segments

·        Align advertising plans with product roadmap and monthly revenue goals

·        Work with internal teams to understand product target audiences and incorporate this into decision making process to choose the appropriate ad channels, placements, and budget

·        Provide weekly reporting to the marketing team including insights garnered from data analysis and campaign performance metrics

·        College degree in marketing, economics or business.

·        Must be Polished, cheerful and confident for client meetings, networking events.

·        Capable of prospecting and pitching clients in person, via phone or email.

·        Ability to submit clean proposals and RFP's.

·        Use and maintain a customer CRM database.

·        Prospecting via e-mail, telephone and in person at industry events.

·        Occasional travel to trade conferences to meet clients.

·        Hard working, punctual team player.

401(k)
401(k) Matching
Dental Insurance
Disability Insurance