Marketing Coordinator

As a Marketing Coordinator, you will be involved in the entire marketing strategy from planning to implemetation, while also working with a cross-functional team from operations, legal, and PR departments, among others, to help shape the voice and image of our brand.

Responsibilities:

·        Manage, review, and perform daily account tasks associated with Google Ads.

·        Maintain and evaluate keyword bids, budgets, and other important metrics.

·        Review Google Ads accounts, as well as provide and present the ads strategy to potential clients.

·        Develop and maintain all types of campaigns, YouTube, shopping, remarketing, and more.

·        Manage and optimize the paid search campaigns to deliver against our massive growth and ROI goals

·        Experiment rapidly, employing a test and learn the framework and rigorous statistical analysis.

·        Analyze campaign performance to detect trends and new growth opportunities.

·        Monitor performance frequently to be able to react to changes quickly and decisively

·        Team up with cross-functional teams including Analytics, SEO, and Product to optimize campaign performance

·        Continuously work on enhancing the accounts quality score through ad copy, keyword optimization, and landing pages.

·        Keep up-to-date with the latest PPC industry trends.

·        Provide insight and work closely with the other team members to meet  business needs.

·        Bachelor’s degree required, preferably in Business, Math, Economics, Statistics, or similar quantitative concentration

·        1+ years of hands-on experience managing performance-based search engine marketing campaigns or related areas of marketing; experience with SEM tools, including Adwords, Google Analytics, and keyword management software

·        Google Ads Certified

·        Excellent oral and written communication skills, with the ability to tailor communication style based on the audience

·        Ability to thrive in a high-growth, business, and ambiguous environment

·        Doubleclick / Search 360 experience is beneficial

·        Deep understanding of Bid / Budget management

·        In-depth knowledge of Google Ads, Google Tag Manager, Google Analytics, and Google Ads editor

·        Experience: 1+ years’ experience in Paid Search Marketing

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