ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment. With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability. Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.
Ready to lead growth and make an impact? ECHO is hiring a newly created leadership position for a dynamic sales professional who thrives on developing people, exceeding business goals, and driving market expansion. In this role, you'll lead a team of Field Sales Specialists, strengthen customer partnerships, influence business strategy, and help shape the future success of ECHO while fostering a culture of accountability, collaboration, and professional excellence. The salary range for this position is $90,000-$100,000 based on experience and qualifications. This is a remote role that will require extensive travel, up to 75%.
ECHO’s benefits include:
- 11 paid holidays
- Extremely affordable medical, dental, and vision insurance
- Paid time off
- Yearly bonus potential
- 5% 401K match
- Tuition reimbursement
Duties/Responsibilities:
- Drive commercial prospecting, product demonstrations, and end-user engagement across the assigned territory through the Field Sales Specialist team, ensuring consistent sales growth and strong dealer pull-through.
- Cultivate regional and national account relationships by leading onsite product demonstrations, executive-level discussions, and long-term partnership strategies through the Field Sales Specialist team.
- Ensure merchandising excellence across Key Accounts, Regional Accounts, and dealer locations by maintaining brand consistency and impactful retail presentation standards.
- Provide ongoing coaching and development through regular joint dealer visits with Field Sales Specialists, delivering performance feedback and skill enhancement opportunities.
- Represent the organization at national and regional trade shows, dealer events, open houses, and customer appreciation activities to strengthen market presence and drive sales results.
- Deliver comprehensive training programs for dealers, regional and national accounts, and end users to build product expertise and reinforce consistent market messaging.
- Serve as a strategic voice in new product development, user group studies, and product feedback initiatives, partnering closely with Product Management to influence product roadmap decisions.
- Maintain advanced team knowledge of product portfolios and competitive offerings to support account strategy and informed business decisions.
- Develop and mentor Field Sales Specialists by providing leadership, direction, product expertise, and structured growth opportunities.
- Execute sales programs and marketing initiatives throughout the territory, driving alignment, adoption, and measurable business outcomes.
- Promote compliance with company programs, policies, and procedures while ensuring operational excellence and consistent field execution.
- Safeguard company assets by overseeing the proper use, maintenance, and accountability of vehicles, technology, tools, and equipment.
- Preserve organizational integrity by responsibly managing confidential information and maintaining the highest standards of discretion and professionalism.
Job Experience/Skills:
- Prior experience managing field sales, product demonstrations, or territory‑level commercial initiatives.
- Demonstrated mastery of company products, particularly outdoor power equipment (trimmers, chainsaws, backpack blowers, etc.), with the ability to guide team knowledge and customer adoption.
- Landscaping or related industry experience is highly preferred, with the ability to translate field insights into strategic sales and training direction.
- Proven leadership experience, including coaching, mentoring, and developing team members.
- Ability to set performance expectations, conduct reviews, and manage accountability.
- Strong operational planning skills, including territory management and resource allocation.
- Demonstrated ability to analyze data, interpret KPIs, and make informed business decisions.
- Effective cross-functional communication with sales, service, marketing, and operations teams.
- Skilled in conflict resolution, problem solving, and managing escalations.
- Manage budgets, demo inventory, and operational expenses responsibly.
- High proficiency with Microsoft Excel, Outlook, and reporting tools.
- Polished presentation skills and the ability to communicate with both dealers and executives.
- Strong mechanical aptitude and deep knowledge of outdoor power equipment.
- Maintain confidentiality of proprietary company information.
- Valid driver’s license and ability to pass a background check.
- Capable of meeting physical job demands, including lifting 50 lbs. and occasionally up to 100 lbs.
- Comfortable working in a fast-paced environment and adapting to change.
- Self-motivated with the ability to work independently while leading a team.
- Sitting while driving for extended periods of time.
Education: Bachelor's Degree preferred or relevant work experience.
Travel: Up to 75% domestic travel required, including air and car travel.
Equal Opportunity Employment:
We are an equal opportunity employer. We welcome all applicants.
E-Verification:
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
