- Seniority level: Associate
- Job category: Marketing
Job Descriptions:
The Event Marketing & Partnership Specialist is responsible for developing and managing strategic partnerships and executing impactful online and offline activations to drive customer acquisition and strengthen brand awareness. This role leads a very small team to drive initiatives end-to-end, collaborates cross-functionally, and ensures effective execution aligned with business objectives.
Responsibilities:
- Plan and execute partnership and activation strategies, including barter, sponsorships, co-branding, loyalty programs, and membership initiatives.
- Manage online and offline activations such as events, webinars, campus/community activations, and co-branded campaigns.
- Build and maintain strong networks with malls, offices, universities, and community partners.
- Oversee timelines, budgets, deliverables, and continuously improve execution processes.
- Lead initiatives end-to-end: planning, negotiation, implementation, monitoring, and evaluation.
- Define success metrics, monitor performance, and evaluate ROI for each activation and partnership.
- Manage in-mall activations to support EF EFEKTA center coverage and brand visibility.
- Ensure proper management of data, merchandise, marketing tools, storage, SPG, signage, contracts, taxes, and payment deadlines.
- Create mutual value through exposure, lead generation, and revenue opportunities.
- Stay updated on market trends and partnership opportunities.
- Collaborate closely with Marketing, Telemarketing, Sales, and Branch teams to ensure seamless execution.
- Willing to travel and work on weekends as required.
Minium Qualifications:
- Minimum 2 years of experience in Partnerships, Marketing, Brand Activation, or Business Development.
- Strong network across malls, event exhibitors, SPG agencies, universities, offices, and communities.
- Flexible working hour, including weekend
- Proven experience managing partnerships end-to-end.
- Experience managing online and offline events or campaigns.
- Proficient in webinar tools (e.g., Zoom) and Microsoft Office.
- Strong communication, negotiation, and stakeholder management skills.
- Ability to manage multiple projects and work cross-functionally.
- Data-driven mindset with experience tracking KPIs and reporting.
- Proactive, analytical, and strong problem-solving skills.
- Proficient in spoken and written English.
- Experience in education, community marketing, or lifestyle brands is an advantage.
About Us
Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.
For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.
You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.
Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.
