Job Overview
We’re hiring a Director of Commercial Marketing who will bring a mix of strategic leadership and hands-on execution. You’ll build and lead our end-to-end commercial marketing function, working closely with leadership, product, sales, and customer teams to drive pipeline growth, product adoption, and market expansion.
This is a high-impact role where you’ll define how we position our product, tell our story, and engage buyers across the full customer journey - from awareness and consideration through conversion, onboarding, and expansion. You’ll lead the evolution of our messaging strategy, oversee product launches, and develop high-performing content and campaigns that generate demand and accelerate revenue growth.
The ideal candidate is both a strategic marketer and strong operator: someone who understands how to turn complex technology into compelling narratives, execute integrated campaigns across channels, and build scalable marketing systems in a fast-moving SaaS environment.
Responsibilities
Strategic & Commercial Marketing Leadership
- Lead the execution and evolution of EIDA’s commercial go-to-market strategy.
- Partner closely with sales, product management, customer success, and leadership teams to align marketing initiatives with business growth objectives.
- Build and manage the commercial marketing roadmap, focused on pipeline generation, product adoption, customer engagement, and market expansion.
- Translate company goals into actionable, measurable marketing plans with clear performance metrics.
- Collaborate with external partners and agencies to execute campaigns, creative initiatives, and digital programs effectively.
- Drive alignment between brand, product marketing, demand generation, and sales enablement efforts.
Product Marketing, Messaging & Launch Management
- Deliver EIDA’s product positioning, value proposition, and messaging architecture across all customer segments.
- Develop differentiated, customer-centric messaging that clearly communicates business value and outcomes.
- Build and manage full-funnel messaging strategies tailored to different personas, industries, buying stages, and customer lifecycle moments.
- Lead product launch planning and execution, including launch strategy, campaign coordination, internal enablement, customer communications, and post-launch performance analysis.
- Partner with product and commercial teams to bring new features, capabilities, and releases to market successfully.
- Ensure messaging consistency across website, campaigns, content, sales materials, events, and customer communications.
Content Strategy, Creation & Promotion
- Lead and execute the content strategy across brand awareness, demand generation, customer education, and sales enablement.
- Develop high-impact, multi-format content that drives engagement, lead generation, and brand authority.
- Manage multi-channel content distribution across digital, social, email, partner, paid, and event channels.
- Collaborate with customers, subject matter experts, and cross-functional teams to create compelling stories and sales assets.
- Continuously optimise messaging and content performance through data-driven insights and analytics.
Website, Demand Generation & Digital Marketing
- Lead the evolution of the company website, optimising UX, messaging, SEO, and conversion performance to drive demand generation and product education.
- Develop and execute integrated digital marketing campaigns across paid, organic, social, email, and partner channels.
- Build audience segmentation, lifecycle marketing, and automated nurture programs that drive lead generation and conversion.
- Set and optimise channel performance targets to improve lead quality, conversion rates, and customer acquisition efficiency.
Budget & Performance Management
- Own and manage the marketing budget, ensuring strong ROI across all programs and initiatives.
- Define KPIs and reporting frameworks to measure campaign effectiveness, funnel performance, and marketing contribution to revenue.
- Use data and insights to optimize performance, improve conversion rates, and scale successful initiatives.
- Regularly report performance, learnings, and strategic recommendations to leadership.
Requirements
- 6-10+ years’ strategic B2B marketing experience, ideally within SaaS, software, or technology-led environments.
- Proven track record in commercial marketing, product marketing, demand generation, and full-funnel growth strategies.
- Experience leading product launches and cross-functional go-to-market initiatives.
- Exceptional content strategist and communicator, able to translate complex technology into compelling messaging.
- Strong expertise across content marketing, SEO, digital campaigns, lifecycle marketing, and lead nurturing.
- Demonstrated ability to align sales, product, customer success, and leadership teams around growth objectives.
- Data-driven, commercially focused, and experienced in optimising performance, budgets, and marketing ROI.
- Hands-on, adaptable, and results-oriented with the ability to thrive in a fast-paced scale-up environment.
Why us?
Competitive salary.
Remote working model.
Structured support for professional development and continued learning.
The opportunity to be part of a scaling, internationally diverse team working on genuinely complex and high-profile projects.
