Founding Growth & Brand Lead

**Electric Air** is building a modern home climate company. We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience. Electric Air combines: - real-world HVAC operations - product development - software and technology - design and branding - customer experience We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.

This is a highly hands-on role for someone who combines: - strong growth instincts - excellent creative judgment - operational intensity - fast execution - deep curiosity about customers You should be equally comfortable: - launching a Meta campaign - giving feedback on a landing page - coordinating a video shoot - improving attribution - organizing a homeowner event - reviewing install photos for quality and consistency This is not a traditional corporate marketing role.

We are looking for a builder. ## **What You’ll Own** ### **Growth & Acquisition** - Manage and improve paid acquisition across Google, Meta, LSA, and other channels - Improve landing pages, conversion funnels, and attribution - Develop experiments to improve lead quality and customer acquisition cost - Work closely with leadership to identify growth opportunities and bottlenecks ### **Creative & Brand** - Source and manage photographers, videographers, designers, freelancers, and agencies - Maintain a high bar for visual quality and brand consistency - Help shape the voice, positioning, and identity of Electric Air - Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding ### **Website & Funnel Optimization** - Own and improve the website experience - Create and iterate on landing pages - Improve top-of-funnel conversion and attribution systems - Work with engineers and contractors to ship quickly ### **Local Brand Presence** - Help Electric Air become a recognized and trusted local brand - Support partnerships, events, workshops, and community presence - Develop systems for reviews, referrals, and neighborhood density ### **Content & Storytelling** - Turn real installs and customer experiences into compelling marketing - Help communicate technical concepts simply and elegantly - Build systems for collecting photos, videos, testimonials, and install stories ## **What We’re Looking For** You may not fit perfectly into a traditional marketing category.

That’s okay. We care more about: - taste - judgment - speed - ownership - curiosity - adaptability than polished corporate experience. Ideal candidates often come from backgrounds like: - startups - consumer brands - growth roles - creative agencies - DTC - local service businesses - hospitality - independent creator/operator work ## **You Might Be a Fit If You:** - Have strong opinions about what makes a brand feel premium, trustworthy, and modern - Can distinguish between tasteful marketing and generic contractor marketing - Are highly resourceful and comfortable working with constraints - Move quickly and enjoy shipping work - Can balance analytics with intuition - Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products - Are comfortable operating in ambiguity and building systems from scratch ## **Nice to Have** - Experience with Google Ads, Meta Ads, or local acquisition - Experience with conversion optimization and landing pages - Experience directing creative production - Experience with local SEO or home services - Experience working closely with founders or small teams - Strong writing instincts