As our next Social Media Executive, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose-led brand while shaping the impact we make in the world.
👩 Reporting to: Bethan | Social Media & Influencer Manager
📍 Location: London
🏙 Hybrid: 2 days per week in Potters Bar
📝 Employment type: Full Time
Why this role matters ✨
Organic Social is a primary driver of brand affinity, community engagement, and sustainable growth. As Social Media Executive, you'll take full ownership of day-to-day execution across our social channels (currently Instagram and TikTok), sitting at the heart of how ES shows up daily online.
Reporting to the Social & Influencer Manager, you'll work closely with the Influencer & Community Executive, and collaborate with the Brand and Creative teams, to bring campaigns, community, and platform-native content to life across every channel.
If you're a genuine "Swiss Army knife" - ideas-led, hands-on, and excited to own the calendar end-to-end rather than wait for direction, this role is for you:
- Real ownership and responsibility across Instagram and TikTok - not a "support only" role
- Exposure to the full social engine: organic content, community, influencer collaboration, and event content
- Clear progression toward Senior Social Executive or Social Media Manager
- A collaborative team that values quality, autonomy, and learning
This role is best suited to someone with solid platform execution experience for a brand who wants to deepen their content, community, and channel-growth skills before stepping into a Senior Executive or Manager role.
What you will be doing 🚀
1. Own Social Channel Execution End-to-End
Take ownership of content planning, creation, scheduling, and publishing across Instagram and TikTok to ensure ES has a steady flow of fresh, relevant, platform-native content on each.
- Support the execution of the Organic Social strategy on Instagram in collaboration with the Social & Influencer Manager
- Manage feed, reels, stories, and highlights to ensure a cohesive brand presence on each platform
- Maintain consistent posting cadence, aligned with campaign priorities
- Stay ahead of trends, formats, features and emerging platforms, adapting content to what performs natively on each
- Proactively pitch new content ideas and even new channels (e.g. Pinterest) with a test-and-learn approach, rather than waiting to be asked
2. Lead Content Planning & Campaign Execution
You'll be a key creative contributor within the Social Squad, stepping in as a hands-on executor and creative contributor.
- Manage the organic social content calendar and ensure alignment with wider marketing campaigns
- Translate campaign messaging into platform-first storytelling, tailored to how each channel's audience actually consumes content
- Ensure a strong content mix across product, lifestyle, education, and community content on every channel
- Coordinate content from shoots, influencers, and UGC into a structured, cross-platform posting plan
- Brief channel-specific content needs for social shoots & our in-house creative team
- Ensure all content is reviewed and scheduled in line with the agreed plan before going live
3. Drive Community-First Content & Collaboration
Work closely with the Influencer & Community Executive to amplify UGC and creator content, keeping every channel rooted in real community conversation.
- Identify opportunities to re-share community content across stories and feed
- Support engagement initiatives such as polls, Q&As, and interactive formats
- Adapt content between platforms, e.g. reshaping influencer or shoot content for Instagram, and editing it natively for TikTok
- Ensure every channel reflects community conversations and brand values
4. Performance Monitoring & Optimisation
Track performance across channels, using insight to continuously sharpen what we make and where we put it.
- Share weekly insights and recommendations
- Identify high-performing content themes and formats, and where they should be prioritised
- Support monthly reporting and optimisation planning
- Feed insights back to help continuously shape the wider content strategy with the Social Media & Influencer Manager
Who we are looking for 🧳
Mindset:
- Collaborative and team-focused
- Creative and proactive
- Highly organised and detail-oriented
- Excited to learn, adapt, and take ownership across multiple platforms
- Entrepreneurial - pitches ideas and new channels proactively rather than waiting for direction
Must-have skills:
- Experience managing Instagram and/or TikTok for a brand (posting, content planning, engagement)
- Comfortable working hands-on across at least two social platforms, with willingness to build fluency in others
- Video editing skills (CapCut, Premiere, or similar) - essential for native TikTok content
- Excellent copywriting and visual storytelling
- Strong organisational and project management skills
- Ability to manage multiple campaigns, channels, and deadlines simultaneously
Experience:
- 2-3 years in social media, preferably managing Instagram and/or TikTok for a brand
- Lifestyle, beauty, fashion, or DTC brands preferred
- Backgrounds we value: Social Media Executive, Content Creator roles
Culture fit:
- Kind, collaborative, and uplifting
- Entrepreneurial and action-oriented
- Excited to join a purpose-led brand
- Comfortable in a fast-paced environment
What we offer 💡
Benefits
- Private medical insurance, health & wellbeing discounts, stress support
- Income protection (up to pension age)
- Life assurance (up to pension age)
Flexibility and time
- Hybrid working (minimum 2 days in-office)
- 24 days holiday plus bank holidays
- Up to 1 month “work from anywhere” in a ±2 hr timezone
Personal development
- Annual L&D budget (3% of salary)
- Annual summer retreat (e.g. 42 Acres in Somerset)
Team perks
- 60% team discount
- 25% friends and family discount code
Impact and ownership
- Ownership of Instagram and TikTok as core growth channels
- Working directly with our Social & Influencer Manager and the wider Brand team
- Direct contribution to building ES community, brand love, and to our £2M conservation mission
Our hiring process 👟
- [Virtual - video call] Values / Mission Stage (Phone call), with: Kunjan (Hiring Manager)
- [Virtual - video call] Technical & Mindset Interview (Video call), with: Bethan (Social Media & Influencer Manager)
- [In person] Task + Role Skills Stage with Hiring Manager, with: Bethan & Robynn (Senior Brand Manager)
- [In person] Team Fit & Culture meet with: Abi (Influencer & Community Exec)
- [In person] Vision & Brand Ambassador Stage with Jonny (eCommerce Director) & Alex (CEO)
🌿 Ready to join a purpose-driven brand and help us scale joy and conservation impact?
Apply now and bring your talent to Elizabeth Scarlett.
