About Eloelo Group
Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.
StoryTV:
Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.
Recent Milestone:
In pursuit of excellence, Eloelo has secured a significant milestone by raising a Pre-Series B round of $22Mn in October 2023 from a diverse group of investors, including Kalaari, Griffin Gaming, Courtside Ventures, Lumikai & Waterbridge Ventures with a cumulative capital raise of over $37 Mn.
Why Eloelo?
- Be a part of a team that thrives on creativity and innovation in the live streaming.
- Build a new-age social network, almost like a digital third place that is safe, trusted & encourages interactivity
- Create at the intersection of RTC, AI, Audio/ Video, ML & Chat which empowers creators to grow and monetize their presence
- Working with a world class team, high performance team that constantly pushes boundaries and limits , redefines what is possible
- Fun and work at the same place with amazing work culture , flexible timings and vibrant atmosphere
Responsibilities:
- Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
- Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
- Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
- Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
- Employ continuous experimentation to enhance value propositions and streamline execution processes.
- Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
- Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
- Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.
Core Competencies, Knowledge and Experience:
- 3-5 years relevant experience in leading and driving customer funnel initiatives
- Proven track record of successful growth campaigns
- Expertise with CRM tools such as CleverTap, MoEngage, Hubspot etc
- Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc
- Being comfortable with working in a dynamic and diverse work environment
- Highly analytical thinking and ability to analyze and interpret wide variety of data
- Ownership and self-driven mindset
