We're looking for a high-agency senior to spearhead our social channels during the school year and be considered to join us full-time post-graduation.
The role
is perfect for a high-agency future founder who spikes in storytelling/social. ## Who You Are 1. **You understand that content is distribution, and that for our audience that means social first**. We capture some of the most powerful real stories in workforce development, and most of them never get told well. You change that. You can take a raw graduation clip or a five-minute student interview and cut three things from it: a hook for TikTok and Reels, a written story for SEO and AEO, and a referral asset alumni actually want to share.
You measure content like a growth channel, not a brand exercise: reach, watch time, and how many of those views turn into an enrollment. And you've proven you can do it: you've personally grown an account to millions of views and 10K+ followers, and you can point to the content strategy that got it there. 2. **You believe everyone deserves a second chance.** This isn't a cause you discovered in the job description. You've thought deeply about poverty, incarceration, and opportunity—and you want your work to matter.
You understand that behind every campaign metric is a real person trying to change their life. That weight drives you, not burdens you. 3. **You have a genuine point of view on social marketing.** You know what works, what's overrated, and what most teams get wrong. You don't default to best practices when your instincts say otherwise.
You have
- opinions on creative, on channels, on messaging—and you're willing to defend them with data.
- Safe, hedge-everything marketing bores you.
- 4. **You are AI-native, not AI-curious.** You've built real workflows that compress hours into minutes.
- You think like an orchestrator: breaking work into discrete tasks, routing each to the right agent, and stitching outputs together into something production-ready.
- You maintain your own repo of AI skills and workflows—version-controlled, documented, and shared with teammates—and you help others build their own so the whole organization compounds.
- If you're still at the stage of typing questions into a chat interface or don't know how to set up an MCP connection, this role isn't for you.
- 5. **You are data-driven and creatively rigorous.** You don't guess about what's working—you measure it.
- You obsess over attribution: you want to know not just how many students enrolled, but which channel, which creative, which touchpoint drove the decision.
- But you also know that data tells you what happened, not why, and that the best creative insights come from human judgment.
- You hold both things at once.
- 6. **You are entrepreneurial.** You're scrappy, autonomous, and low-maintenance.
- You don't wait for permission or perfect conditions.
- You run tests, see what works, kill what doesn't, and ship again.
- You're comfortable being the primary person accountable for acquisition—and you find that energizing, not scary.
- You roll up your sleeves and solve problems.
- No job is too small.
- 7. **You play to win.** You stay optimistic when things are slow, keep moving when campaigns underperform, and don't catastrophize when a test fails.
- You're not rattled by ambiguity.
- You bring a "yes, and" mindset that finds a path forward instead of reasons to slow down.
- 8. **You work hard.** You show up early, stay late, and do what needs to get done—no ego, no excuses.
- This isn't a 9-to-5.
- The average person at Emerge works 60+ hours / week because we care about the mission.
- If that sounds miserable, this isn't for you.
- If it sounds exciting, you'll fit right in.
- 9. **You are a straight shooter.** You don't hide bad news or dress up underperforming metrics.
- You bring clarity, honesty, and accountability to every interaction—internally and externally.
- 10. **You are a clear writer.** You don't need to write the next great novel, but you must communicate simply and precisely.
- Great copy is a superpower in this role.
- You value brevity and clarity over length and jargon.
- You understand that in marketing, every word either earns attention or loses it. ## Requirements * Willing to work in-person in New York City * Passionate about working with underrepresented communities and tackling challenges related to poverty and inequity * Experience taking a project from 0 to 1 * Comfort with CapCut, Premiere, Final Cut, TikTok editing tools, Canva, or similar. * A personal TikTok, Reels, or content portfolio * Strong analytical ability—you're comfortable building attribution models and turning metrics into decisions * You've personally grown a social account to at least 10K+ followers, turned it into an acquisition engine, and you can walk us through exactly how you did it. * You are comfortable filming casually and making real moments feel polished without overproducing them.. ## Bonus Points * You've been a founder, first marketing hire, or built something impressive on your own * Experience filming or editing interview-style content ## What You Will Be Doing * **Creative Strategy and Viral Sense**.
- You watch five pieces of couple content and immediately know which one will perform and why.
- You develop winning formats, identify hook patterns, and brief with specificity * **Full-Stack Video Production.** You will use our content database or record TikToks yourself to create and publish your own pieces. * **Creator Program & UGC Pipeline.** Own our creator program end-to-end.
- Develop sourcing strategy, creator personas, and tier structure across markets.
- Write briefs and scripts that get results.
- Build the workflows, agreements, payments, feedback cycles, iteration loops, that let us run a high-volume creator operation without things slipping. * **Creator Community**_._ Manage and grow the creator community you create.
- Keep the roster engaged, informed, and producing.
- Run challenges, feedback loops, and incentive structures that maintain quality and volume at scale.
- Identify top performers and build them up.
- Cull what isn't working. * **Reporting & Optimization** You'll track what matters: CPM, CTR, creative performance by format and creator. * **Performance & Targets.** Review what drives views, signups, CAC, DAU contribution by channel.
- You run a clean weekly report to get the best creatives each week.
- You know why something worked and double down. ## About the Interview Process 1. **Intro & Work Experience (20 min).** We’ll chat briefly about the role and we’ll spend some time reviewing your interests and work experience.
- 2. **Take-Home Challenge.** We would love to see a sample of your work using our content database.
- 3. **Take-Home Review (45 min).** We’ll provide you feedback and review your work.
- 4. **Paid Work Trial** (1-2 days).
- You'll come onsite to work on a real project, with access to internal tools and team collaboration.
- You'll be paid $500/day.
- All travel expenses covered.
