[What the role is]
Enjoy making complex topics clear, relatable and engaging?
Energy is at the heart of our daily lives – it powers our daily lives and businesses. As part of the Strategic Communications and Media Relations team, you will develop and execute public communications strategies and plans, to make complex energy issues clear and relatable. This includes working closely with the media to bridge gaps in energy awareness and understanding. The role also involves the use of data and insights to strengthen how EMA communicates and engages the public. Working closely with internal and external stakeholders, you will help ensure consistent narratives across all communications channels.
[What you will be working on]
Key Responsibilities:
- Strategic Communications: Develop comprehensive communication strategies and campaigns, and shape narratives to raise awareness, educate, and inform the public about energy-related initiatives, policies, and programmes. This would include collaborating with colleagues to shape communications plans, identify risks and opportunities, and presenting proposed plans to key stakeholders where required.
- Content Development: Be a storyteller and create compelling and impactful content for various platforms. These would include materials such as media releases, pitches, and content for other public communications channels.
- Media Relations: Build and maintain relationships with media outlets to develop stories, facilitate accurate reporting, as well as manage media enquiries and engagements.
- Research and Insights: Gather and analyse data to evaluate the effectiveness of public communication strategies and identify areas for improvement.
- Issue and Crisis Communications: Manage issues and crisis communications when required. Participate in crisis communications exercises as part of emergency preparedness measures.
- Internal Communication: Help ensure colleagues are informed of key initiatives and latest news.
[What we are looking for]
What we are looking for:
- Education in communications, public relations, journalism, or a related field.
- Experience in developing and implementing communication strategies and campaigns, preferably in the public sector or a related field. Experience across earned, owned, and paid media will be an advantage.
- Strong writing, storytelling, and verbal communication skills that can make complex issues accessible and engaging.
- Strong stakeholder engagement skills, with the confidence and ability to present ideas and influence diverse stakeholders.
- Proactive self-starter with ability to work under pressure and adapt quickly to changing priorities.
- Strong analytical skills to turn data into insights, and have attention to detail. Experience in managing communications research or sentiment surveys will be an advantage.
