Associate Manager – Wheel & Tire

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via ten enthusiast focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road, Teqsport and EVANNEX. EAH serves automotive enthusiast “Do it Yourself” customers by providing the parts, content, knowledge, and support that bring vehicles to life. EAH also serves a global network of specialty installer shops that serve customers looking for a "Do it For Me" solution.

EAH’s leadership team has delivered strong organic growth with market-leading profitability; EAH has also completed multiple acquisitions and plans continued expansion of its served markets via acquisition. EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership team. Among other investments, EAH recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.

The Opportunity: EAH is seeking an Associate Manager, Wheel & Tire Category for ECS Tuning to play a key role in driving category growth, product strategy, and brand development across our enthusiast-focused portfolio. This role requires a unique blend of automotive product knowledge, analytical capability, strategic thinking, and commercial acumen.

Reporting to the VW/Audi Brand Manager, this position is based at EAH’s headquarters in Wadsworth, Ohio.

Key Responsibilities: 

• Develop and execute both short-term and long-term strategic plans for EAH’s wheel & tire category, including in-house wheel brands and key third-party partnerships.
• Collaborate cross-functionally with R&D, Marketing, Supply Chain & Purchasing (S&P), Sales, and Customer Service teams to achieve category growth objectives and deliver exceptional customer experiences.
• Build and manage a robust product roadmap, bringing innovative in-house designed and third-party wheel & tire products to market for European automotive enthusiasts, including VW, Audi, BMW, Mercedes-Benz, MINI, and Porsche platforms.
• Own category financial performance, including annual, quarterly, and monthly budgeting, with accountability for revenue, gross profit dollars, and margin performance.
• Develop and implement category pricing strategies that support profitability, competitiveness, and long-term brand positioning.
• Establish and maintain strong vendor and supplier relationships to support product innovation, supply continuity, and strategic growth initiatives.
• Manage and optimize the online merchandising and catalog experience on our ecommerce platform, ensuring best-in-class product presentation, fitment accuracy, and customer experience.
• Partner closely with EAH’s CMO and Marketing team to strengthen the market presence and value proposition of EAH’s in-house wheel brands through strategic merchandising, promotional planning, and brand storytelling.
• Drive growth strategies for EAH’s in-house wheel brands, focusing on brand differentiation, revenue expansion, and margin improvement across the business.
• Create a robust roadmap of new products and execute against the roadmap. Bring exciting new in-house designed and third-party products & brands to market for European vehicle (VW/Audi/BMW/Mercedes/Mini/Porsche) enthusiasts.
• Create and set annual, quarterly, monthly budget for wheels and tire category
• Deliver on budgeted revenue, GP$, and margin rate for this segment of business.
• Responsible for pricing strategy and implementation.
• Maintain key vendor relationships.
• Managing the online web catalog; creating, maintaining, and executing