At ExWo we’re building a global digital platform focused on fairness, simplicity, and radical transparency. We’re not here to reinvent the wheel – we’re here to make it turn better.
Our mission is simple: put users first, cut the nonsense, and build a product that earns trust every step of the way.
We’re looking for a Conversion Rate Optimization Specialist to strengthen our CRO capabilities and turn data and user behavior into measurable growth. This role sits at the heart of our funnel - you'll run the experiments, read the signals, and shape the landing page experience that decides whether a visitor becomes a customer.
What You’ll Do:
Experimentation & Testing
- Plan, run, and analyze A/B and multivariate tests on landing pages.
- Turn insights into hypotheses and test ideas, then validate them with real data.
- Prioritize your testing roadmap based on impact, effort, and feasibility.
- Present test results with proper statistical backing - no fluff.
Landing Page & UX Optimization
- Hands-on work with Unbounce to help shape and fine-tune landing page content.
- Recommend UX, copy, and layout improvements that drive conversions.
- Work closely with the design team to deliver audience-specific landing pages that convert.
Funnel & Behavior Analysis
- Monitor user journeys to identify drop-off points and areas of friction.
- Use tools like heatmaps, session recordings, and funnel analytics to understand user behavior.
- Align CRO strategies with performance marketing goals across organic, RAF, and paid campaign objectives.
What We’re Looking For:
- 2+ years of experience in growth marketing, CRO, or performance optimization.
- Solid understanding of user acquisition funnels and key performance metrics.
- Hands-on experience with tools like GA4, Hotjar, Unbounce, PowerBI, or similar.
- Strong analytical thinking - you make decisions based on data, not guesses.
- Ability to spot behavior trends and translate them into UX and conversion wins.
- Familiarity with basic statistics and experiment design.
Nice To Have:
- Exposure to CRM strategies that tie into the broader growth funnel.
- Knowledge of conversion and personalization tactics to tailor user experiences.
- Background in iGaming, Fintech, or other high-traffic environments.
What We Offer:
- Competitive salary and discretionary performance bonus.
- Premium private health insurance, including dental care.
- €50 monthly flexible benefits allowance.
- Up to 25 days of paid annual leave.
- Hybrid working, including 1 work-from-home day per week.
- Opportunity to grow and have a real impact in a fast-moving international company.
- A collaborative environment where ownership, ideas and new ways of doing things are encouraged.
If you’re looking for a place where you can make an impact, take ownership and grow alongside the business, we’d love to hear from you.
