- Job Role: Marketing-Data Operations Analyst
- Experience (In Years): 3-6
- Job Location: Gurgaon/Pune
- SFMC Core & Scripting: 3+ years of hands-on experience in SFMC (Automation Studio, Journey Builder, Contact Builder) with proficiency in AMPscript, SSJS, and JavaScript.
- Salesforce AI / Agentforce Exposure: Hands-on experience or working knowledge of Salesforce Agentforce, Einstein AI, or Prompt Builder.
- System Integrations: Proven track record connecting platforms via REST/SOAP APIs, microservices, and native connectors.
- Data & SQL Expertise: Strong foundation in relational data modeling, data profiling, and SQL query optimization.
- Web Development: Core skills in HTML, CSS, and JavaScript for CloudPages and template execution.
- Problem Solving & Communication: Strong troubleshooting skills with the ability to explain AI/technical workflows to cross-functional stakeholders.
Responsibilities
Agentforce & AI Solution Engineering
- Design, build, and deploy Agentforce agents, Topics, and Actions tailored for marketing automation and customer engagement workflows.
- Configure Prompt Builder and integrate LLM-assisted decisioning into customer journeys and dynamic messaging.
- Connect Agentforce with Salesforce Data Cloud and external APIs to supply real-time context and ground AI actions safely.
- Establish guardrails, testing protocols, and compliance standards for AI-generated interactions.
Data Architecture & System Integrations
- Design relational data schemas, Data Extensions, and customer profiles to support real-time AI decisioning and segmentation.
- Build REST/SOAP API integrations, microservices, and webhooks connecting SFMC with internal backends, CDPs, and enterprise systems.
- Write intermediate-to-advanced SQL queries (JOIN, GROUP BY, string/math functions) for data transformations in Automation Studio and Data Cloud.
Development & Technical Execution
- Build dynamic, personalized logic using AMPscript, Server-Side JavaScript (SSJS), and frontend technologies (HTML, CSS, JavaScript).
- Develop custom CloudPages, interactive forms, and API-triggered entry sources in Journey Builder.
- Troubleshoot complex data flows, API failures, and agent execution paths using root-cause analysis.
Qualifications
Bachelor's/master's in IT or Computer engineering (4+ Years)
Location: Gurgaon/Pune
