- Maintain and update front end of the SPTechCon website with new created content, media/press updates, and work with third party vendors to main and update backend functionality.
- Continue to hone and improve our conversion strategies and execution to drive high quality Leads and website traffic.
- Oversees the implementation and tracking of multimedia projects, including but not limited to digital ads, PPC, sponsored post, retargeting.
- Support revenue growth to existing customers by developing a proactive action plan for engagement through digital marketing and marketing automation campaigns
- Creates emails, landing pages, forms, nurturing programs and reports
- Perform A/B testing on all campaigns and program
- Collaborate with Event Director for appropriate content delivery based on customer (attendee and sponsor) journey to drive revenue
- Manage, coordinate and execute the design, content, layout and distribution of printed promotional literature (printed and electronic) including but not limited to: exhibitor brochures; postcards; attendee pieces/brochures; advertisements; banners; fact sheets; invitations; etc.
- Manage, coordinate and execute all required direct mail campaigns.
- Manage, coordinate and execute the design, layout and production of various forms and contracts including but not limited to: exhibitor contracts; registration forms; sponsorship menus/forms, etc.
- Maintain rigid standards of perfection and accuracy for all materials produced.
- Be creative, and continually strive to elevate the performance and message of all our marketing pieces.
- Research and select photographs used in promotional pieces including the development of key visuals.
- Bachelor’s degree required - Marketing, Communications or Business
- Minimum 3 to 6 years of experience in a marketing role
- Analytical marketing background which includes multi-channel campaign development, tracking and ROI measurement
- Experience with processes that drive conversions
- The candidate must also have strong email marketing, social media, editing, copywriting and organizational skills.
- Must be proficient in design software such as Adobe Illustrator and programming languages such as HTML
- Must have excellent communication, organizational and time-management skills
- Ability and commitment to work collaboratively across internal and external teams
- Highly motivated self-starter leader willing to push themselves and their team toward goal achievement
- Experience with the tradeshow and/or technology industries, but not required
All your information will be kept confidential according to EEO guidelines.
