Growth Marketing Manager

Fanalysis is the home of real football fan opinion.

Our platform brings together verified supporters to rate players, managers and matches, turning genuine fan sentiment into structured insight that powers media, content and conversation across the game. Instead of the loudest voices dominating the narrative, we surface what real supporters actually think - at scale.

We launched in partnership with Sky Sports for the 2025/26 Premier League season, and our platform is already home to a fast-growing community of passionate football fans around the world. Backed by a Series A funding round and building partnerships with major media platforms, we’re rapidly scaling both our product and our fanbase, with well-known voices from football and entertainment already part of the content and conversation.

Our ambition is simple: to make fan sentiment the most powerful voice in football and give supporters the platform they’ve always deserved.

The Role

We’re looking for a Growth Marketing Manager to take Fanalysis to the next level, scaling through our paid social strategy across TikTok, Instagram, and Twitter/X. You’ll be responsible for driving measurable user growth through performance-driven campaigns using a mix of organic hooks and made-for-paid creative, rapid testing, and sharp optimisation across channels.

You’ll work closely with our content, creative, and product teams to identify what’s working, kill what’s not, and double down where we’re seeing results. Whether briefing new concepts, managing ad budgets, or crunching performance metrics, you’ll be central to how Fanalysis finds, converts, and retains fans. We’re looking for someone experienced, entrepreneurial, and excited to get stuck in.

Responsibilities

• Manage all paid growth campaigns across Instagram, TikTok, and Twitter/X
• Work closely with content and design teams to develop scroll-stopping creative
• Run structured experiments to test messaging, formats, audiences, and offers — at speed
• Optimise campaigns based on CPA, ROAS, LTV and retention
• Analyse performance data and deliver clear, actionable insights to the team
• Set up and manage reporting dashboards for weekly and monthly performance tracking
• Work with internal stakeholders and external agencies/freelancers as needed to scale campaign production and execution
• Stay on top of platform changes, algorithm shifts, and emerging formats to keep our playbook fresh
• Collaborate with product and community teams to ensure alignment between acquisition, activation, and retention

About You

• You have 4+ years of experience in performance or growth marketing, ideally for a consumer-facing app or fast-growth startup
• You’ve run campaigns across TikTok Ads, Meta Ads, and Twitter/X, and can speak confidently about what works and why
• You’re a self-starter: proactive, independent, and comfortable working in fast-moving environments
• You know how to optimise for CPA and LTV, not just clicks
• You understand the nuance of building growth creative, especially how organic-style content performs in paid channels
• You’re highly analytical and data-led, but you also get the importance of creative and brand
• You’re comfortable building reports, presenting results, and making recommendations
• You’re genuinely excited about football and fan culture, and want to build something that serves the people who care most

Details

This is a full-time role based in London. Our office is in Soho and we believe in the value of in-person collaboration, so ideally you’d be with us in the office at least 3 days a week.