The Company:
Faraday Future (FF) is a California-based mobility company, leveraging the latest technologies and world’s best talent to realize exciting new possibilities in mobility. We’re producing user-centric, technology-first vehicles to establish new paradigms in human-vehicle interaction. We’re not just seeking to change how our cars work – we’re seeking to change the way we drive. At FF, we’re creating something new, something connected, and something with a true global impact.
Your Role:
We are seeking a strategic and driven Senior Manager, Product Marketing to lead our go-to-market efforts for the next generation of luxury electric vehicles. This pivotal role bridges product innovation and customer storytelling—bringing together market insight, technical knowledge, and customer experience to deliver impactful marketing strategies and product launches.
Responsibilities:
User & Market Intelligence
- Lead market and user research to define luxury EV buyer personas and decision-making journeys.
- Monitor industry and technology trends, including global EV policy developments, charging infrastructure evolution, and competitor moves in pricing and innovation
Strategy & Storytelling
- Develop comprehensive, full-funnel marketing strategies across the product lifecycle—from awareness and pre-order to delivery and ownership.
- Craft compelling value propositions and translate technical features into clear, customer-centric benefits.
- Partner with product, design, and regional teams to support international market entry strategies.
Launch & Sales Enablement
- Lead cross-functional go-to-market planning and execution, ensuring alignment across product, manufacturing, sales, and communications.
- Build sales enablement materials including competitive battle cards, product configurator guides, and training decks.
- Support launch event planning and coordination, from strategy to messaging alignment.
Performance & Optimization
- Define and track key performance indicators (KPIs) such as brand awareness, lead-to-order conversion, and customer retention.
- Conduct A/B testing and marketing ROI analysis to refine messaging, channels, and investment strategies.
- Document learnings and develop repeatable GTM playbooks for future product launches.
Basic Qualifications
- 10+ years of experience in product marketing within automotive, electric vehicles, luxury consumer goods, or tech hardware industries.
- Proven track record managing complex product launches under tight timelines in fast-paced environments.
- Strong command of customer segmentation, go-to-market strategy, and sales enablement.
- Analytical mindset with experience in ROI measurement and marketing optimization.
- Excellent verbal and written communication skills with a knack for storytelling and translating complexity into clarity.
- Bachelor's degree in Marketing, Business, Engineering, or a related field.
Preferred Qualifications
- Startup or hyper-growth company experience.
- Familiarity with international markets, especially North America and China.
- Passion for sustainability, design, and innovation in the mobility sector.
Annual Salary Range:
($145K - $175K DOE), plus benefits and incentive plans
Perks + Benefits
- Healthcare + dental + vision benefits (Free for you/discounted for family)
- 401(k) options
- Casual dress code + relaxed work environment
- Culturally diverse, progressive atmosphere
Faraday Future is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
