Market Development Officer

About the Company
Meraki Labs Venture - (Olympiz) is dedicated to enhancing educational experiences through innovative solutions. Our mission is to empower students and educators by providing high-quality educational programs and resources. We foster a culture of collaboration, creativity, and continuous improvement.
About the Role
The Business Development & Institutional Partnerships role involves identifying, mapping, and engaging prospective educational partners, including schools, private coaching institutes, tuition centres, and government educational bodies.

The position focuses on building and nurturing long-term relationships with key decision-makers in the education sector.
Responsibilities
- Identify, map, and engage prospective educational partners.
- Build and nurture long-term relationships with school principals, administrators, coordinators, educators, coaching owners, and other key decision-makers.
- Develop new business opportunities by expanding Meraki Labs' institutional network and market presence.
- Plan and execute high-impact outreach initiatives such as:
- School workshops and career guidance sessions
- Student engagement activities
- Parent seminars
- Residential society activations
- Promotional campaigns and community events
- Represent Meraki Labs at education fairs, conferences, exhibitions, networking events, and other promotional platforms to generate qualified leads and enhance brand visibility.
- Conduct compelling presentations and demonstrations of Meraki Labs' educational programs, products, and solutions.
- Clearly communicate the value proposition, learning outcomes, and competitive advantages to prospective partners.
- Collaborate effectively with internal teams, including Admissions, Academics, Operations, Product, and Marketing, to ensure seamless execution of business initiatives.
- Generate high-quality enquiries and ensure timely, accurate entry into the CRM system.
- Track the complete lead lifecycle and maintain data integrity for effective follow-up and conversion.
- Provide regular updates on lead status, conversion funnel, and market insights.
- Monitor industry trends, competitor activities, policy developments, and emerging opportunities within the education sector.
- Gather market feedback and recommend actionable strategies to improve business performance and customer engagement.
- Achieve and consistently exceed assigned business targets and Key Performance Indicators (KPIs).
- Ensure compliance with company policies, operational processes, and reporting standards.
- Submit periodic activity reports, pipeline reviews, and business performance updates to management.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Science, Education, or a related discipline.
- Minimum 7-8 years of experience (Market Development Officer / Centre Manager) and 4-5 Years for Business Development Officer in Business Development, Sales, or Institutional Partnerships within the education or EdTech sector, preferably in the Delhi NCR zone.
- Proven track record of consistently achieving or exceeding sales and business development targets.
- Strong understanding of the K-12 education ecosystem, coaching industry, and institutional buying processes.
- Excellent communication, presentation, negotiation, and relationship management skills.
- Ability to build credibility and establish trust with educational stakeholders.
- Working knowledge of CRM platforms (Salesforce or equivalent) and Microsoft Office Suite.
- Highly self-driven, proactive, and capable of working independently as well as within cross-functional teams.
- Willingness to travel extensively within the assigned territory.
- Language Proficiency: English, Hindi.
Preferred Skills
- Master's degree in Business, Marketing, Education, or a related field.
- Experience in the EdTech industry or education services.
- Existing professional network within schools, coaching institutes, or the education ecosystem.