Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage.
Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind.
Collaborate cross-functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints.
Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance.
Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy.
Expand Owned Channels Strategy: help define messaging across SMS, in-app, and other owned channels to create a cohesive and impactful customer journey.
Champion deliverability, compliance, and best practices — ensuring every message we send is on-brand, relevant, and effective.
3–5 years of experience in email and lifecycle marketing, ideally in a fast-paced DTC or subscription-based environment.
Proven ability to design and deploy high-impact campaigns end-to-end using CRM and ESP tools (we use Customer.io).
Strong grasp of segmentation, automation, personalization, and customer journey mapping.
Analytical mindset — you know how to interpret data and translate insights into action, optimizing for engagement, conversion, and long-term customer value.
Experience partnering with creative and data teams to build campaigns that balance storytelling with performance.
Comfort managing multiple projects and deadlines in a fast-moving startup environment.
Excellent communication skills and a sharp attention to detail.
Passion for building systems that scale — and for helping dogs live longer, healthier lives
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Welcome to Fi. We're a passionate team of alumni from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge tech to revolutionize what it means to be a dog parent. The dog industry remains firmly stuck in the past, but we're not satisfied with the status quo. Fi is leveraging our team's talent and expertise to improve the lives of 100 million+ dogs in the U.S. Real-time location tracking, activity and step counting, sleep and behavior monitoring – and that's just the beginning. The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where your pet can tell you when something feels off. That's the future we're building at Fi. Join us in our pursuit of the "impossible," which really means "let me find a way," to redefine the future of dog ownership together.