Senior Manager, Lifecycle Marketing

Job Title: Senior Manager, Lifecycle Marketing

About Us:

On a mission to deliver affordable, delightful healthcare for all, First Stop Health provides connected, whole-person virtual care to employers 24/7 through app, website, or phone in all 50 states. First Stop Health prioritizes an engaging and easy-to-use experience, setting people on healthier journeys through care at multiple stages.  We are proud to be recognized as one of Fast Company’s Most Innovative Companies.

First Stop Health offers a comprehensive benefits package that includes various health and medical coverage options, dental and vision coverage, disability and life coverage, making healthcare easily accessible. For those that choose to waive medical coverage a monthly medical waiver allowance will be provided.

First Stop Health offers a remote-first work environment and flexible paid time off, including Summer Fridays. Furthermore, the employer match 401k plan and monthly phone stipend demonstrates the company's commitment to employee financial well-being. The First Stop Health membership benefit is another added perk for employees and provides our virtual care solutions -- Urgent Care, Mental Health, and Primary Care -- from their very first day!

Job Description:

We are seeking a strategic and technically proficient Senior Manager, Lifecycle Marketing, to lead the evolution of First Stop Health's member engagement strategy. This role will own the strategy, governance, and optimization of our lifecycle marketing programs while serving as the subject matter expert for Braze and our broader member engagement ecosystem.

Reporting to the Director of Engagement, this leader will be responsible for designing scalable, data-driven member journeys that improve activation, utilization, engagement, and retention across the member lifecycle. The ideal candidate combines deep lifecycle marketing expertise with hands-on marketing automation experience, healthcare domain knowledge, and a passion for developing high-performing teams.

This role will partner closely with Marketing, Product, Clinical, Engineering, Data, Client Success, and Operations to deliver personalized, measurable, and scalable member experiences.

Key Responsibilities:

Lifecycle Strategy

• Own and evolve First Stop Health's member lifecycle marketing strategy across awareness, onboarding, activation, engagement, retention, and re-engagement
• Identify opportunities to improve member engagement through personalization, automation, segmentation, and experimentation
• Establish lifecycle marketing best practices, governance, and operating standards

Braze Platform Leadership

• Serve as the organization's Braze subject matter expert
• Oversee platform architecture, campaign design, Canvas strategy, segmentation, Liquid personalization, and journey orchestration
• Partner with Engineering and Data teams to ensure scalable integrations, reliable data flow, and platform optimization
• Drive platform governance, documentation, and operational excellence

Member Engagement Optimization

• Develop multi-channel engagement programs across email, SMS, push, and emerging channels
• Build scalable audience strategies that deliver the right message at the right time
• Continuously improve member experiences through testing, measurement, and optimization

Analytics & Experimentation

• Establish a culture of experimentation through A/B testing and performance analysis
• Monitor key engagement and utilization metrics, translating insights into actionable recommendations
• Partner with analytics teams to measure business impact and identify new opportunities

Cross-Functional Leadership

• Collaborate with Product, Clinical, Data, Engineering, Client Success, and Marketing to align engagement strategies with business priorities
• Translate business objectives into scalable lifecycle marketing programs
• Serve as a trusted advisor on member communications and engagement strategy

People Leadership

• Lead and develop a small team of engagement professionals
• Provide coaching, mentorship, and career development
• Foster a culture of collaboration, accountability, and continuous improvement

Requirements:

• 7+ years of experience in lifecycle marketing, CRM, or marketing automation
• 2+ years of experience managing and developing marketing professionals
• Deep expertise with Braze or a comparable enterprise lifecycle marketing platform (Iterable, Salesforce Marketing Cloud, Customer.io, etc.)
• Demonstrated success designing and optimizing lifecycle marketing programs
• Experience developing automated customer or member journeys across multiple channels
• Strong analytical mindset with experience using experimentation and performance data to drive decision-making
• Proven ability to lead complex cross-functional initiatives

Preferred:

• Healthcare, digital health, health plan, or benefits industry experience
• Experience driving member activation, utilization, engagement, and retention
• Experience leading marketing operations, CRM governance, or platform administration

First Stop Health is committed to diversity, equity, inclusion, and belonging. Research shows that women, people of color and other historically underrepresented groups tend to only apply to jobs in which they meet all the job requirements. Unsure if you check every box? Apply. We would love to consider your unique experiences and how you could make First Stop Health even better.

To learn more about First Stop Health, visit www.fshealth.com and if you require any assistance during the application process or have questions, please don't hesitate to contact our talent acquisition team via email at [email protected]