Social Media Manager – Waterford Wedgwood
Fiskars Group | Vita Brands · UK Office London /Barlaston
Wedgwood and Waterford are embarking on an exciting journey as we develop both brands in new ways over the coming months. We are looking for a strategic, creative, and commercially minded Social Media Manager to take ownership of, and evolve, the social media presence of both the Wedgwood and Waterford brands.
This is an opportunity to own and shape the future direction of our social media strategy and content across two iconic homeware brands. Reporting into the Global Marketing Director this role will build and lead the social media strategy, plan and oversee social media content across our brand/marketing campaigns to bring engaging visual storytelling to life.
We are looking for somebody who has their finger on the pulse, can build robust, insight-led social strategies for two distinct brand audiences, and can help us connect with a younger audience while increasing desirability for both the Wedgwood and Waterford brands.
Key Activities and Responsibilities
- Build, own, and continually evolve the social media strategy for both Wedgwood and Waterford, defining platform roles, audience targeting, content pillars, and phased growth plans for each brand.
- Translate brand strategy into channel-specific content strategies, ensuring a distinct tone and approach for Wedgwood and Waterford while maintaining a consistent house style.
- Develop brand-led storytelling across channels with a focus on social media, through engaging and creative visual and written content with a bold, forward-thinking approach.
- Set and manage KPI frameworks and targets by platform (including Instagram, TikTok, and emerging channels), tracking follower growth, engagement, reach, and traffic against strategy.
- Build and present monthly and quarterly performance reporting to senior stakeholders, translating data into clear insight and recommendations.
- Lead ongoing competitor benchmarking across relevant brands, tracking their social presence, content approach, and platform performance to identify best practice.
- Gather and apply audience insight — including platform trends and social listening — to shape content strategy and ensure relevance to target audiences for each brand.
- Support and accelerate brand growth through achieving marketing objectives and KPI measurement across social media for both brands.
- Manage global influencer partnerships across both Wedgwood and Waterford.
- Oversee social media management of all platforms, including content scheduling, performance monitoring, community management, and reporting.
- Champion a test-and-learn approach, using performance data to continually refine strategy across both brands.
- Follower growth against phased targets
- Traffic to website driven from social channels
Skills, Knowledge and Experience
- Bachelor's degree or equivalent in marketing or a creative subject
- 5+ years total marketing experience
- 3+ years' experience in a hands-on social media role, ideally including strategy development
- Demonstrable experience building and delivering social media strategy across multiple brands or audiences
- Experience using applications and software in the creation and scheduling of content
- Strong analytical skills, with experience building and presenting performance reporting to senior stakeholders
- Experience conducting competitor benchmarking and applying consumer/audience insight to inform social strategy
- Experience managing an influencer network and/or agency relationships
- Experience of TikTok and new and emerging social media channels
- Luxury fashion or homewares brand experience an advantage
- English as first language, with a high standard of writing
About Us
You enjoy working in an international environment and communicating with colleagues from different cultures. We offer you the opportunity to express your exceptional creativity and to participate in our vision of creating a positive, lasting impact on quality of life. This role is pivotal in bringing to life the latest brand direction and Creative Director's vision across the social and digital channels of two of the world's most iconic luxury homeware brands. We trust our employees to be the experts in shaping their own paths forward within the organisation. Together, we work to make Fiskars Group an extraordinary place to work.
This role is based in our UK office in London, Barlaston and Home
