Set up, launch, traffic, and optimize direct/programmatic campaigns on platforms like Google DV360, The Trade Desk, or Google Ad Manager, including pixel implementation and third-party tags.
Monitor performance metrics (viewability, IVT/fraud rates, CPMs), perform QA,troubleshooting, and real-time adjustments to meet KPIs.
Integrate SSPs/DSPs, manage pre-bid/post-bid verification, and handle deal IDs for PMPs/private auctions.
Analyze campaign data, generate reports and collaborate with sales/client services on insights and escalations.
Document processes, automate workflows, and stay compliant with privacy regs (GDPR/CCPA) and MRC standards.
Liaise with vendors, engineering, and stakeholders to resolve discrepancies and innovate ad stack setups.
Requirements
2+ years of experience in digital ad operations, programmatic advertising, media trafficking, or digital media operations.
Proven hands-on experience with DSPs (e.g., DV360, The Trade Desk), SSPs (e.g., Google AdX), Ad servers (e.g., Google Ad Manager – GAM), Verification tools (e.g., IAS, DoubleVerify, Moat)
Proficiency in HTML, JavaScript, HTTP protocols, and tag/pixel implementation.
Strong analytical skills with experience in data analysis tools such as Excel and/or SQL.
Strong problem-solving skills with attention to detail.
Excellent organizational skills and ability to manage multiple tasks in deadline-driven environments.
Effective communication skills with the ability to collaborate across teams.
Fluency in English (written and spoken).
Nice to Have:
Industry certifications such as Google DV360 / CM360, The Trade Desk Edge Academy, IAB Digital Ad Operations Certification
Bachelor’s degree in Marketing, Advertising, Information Technology, or related field is considered an advantage.
Job details are sourced from the employer's original posting.
