Own and improve the acquisition strategy by market, product, segment, and channel.
Lead the work of our paid media agency across Google Ads, Meta Ads, and LinkedIn Ads, with strong knowledge of audiences, investment, bidding, creatives, experimentation, and performance.
Own the operational execution of Tier 1–2 ABM accounts: account research, buying committee identification, value hypotheses, activations, landing pages, Welcome Packs, Fourvenues Dinners, and other touchpoints, tracking engagement and contribution to pipeline.
Define and oversee the narrative and materials for ABM activations, ensuring consistency between account insights, value proposition, storytelling, and the final experience across formats such as landing pages, videos, dossiers, presentations, physical experiences, and sales materials, in coordination with Product Marketing, Comms, Design, and Audiovisual.
Contribute to the evolution of the website as an acquisition and conversion channel, working on funnels, journeys, CTAs, qualification, and CRO by market.
Design Customer Journeys for priority clients, participate in Business Reviews, and develop Growth initiatives focused on upsell, cross-sell, expansion, and NRR.
Design segmentation strategies, nurturing flows, automations, and conversion funnels in HubSpot for acquisition, lead maturation, reactivation, and expansion.
Identify recurring Growth processes that can be automated through AI tools and build workflows that improve speed, personalization, and execution capacity, applying sound judgment on when to automate, what information to use, what controls to maintain, and when human review is required.
Use AI platforms and agents for account research, ABM personalization, asset generation and adaptation, data analysis, and workflow automation, checking the quality of every output and improving prompts, processes, and sources over time.
Analyze campaigns, funnels, pipeline, and website behavior to identify friction points, formulate hypotheses, and prioritize actions.
Collaborate on cross-functional projects with Revenue, Events, Product Marketing, and Comms, turning customer and account insights into sales materials, success stories, experiences, and activations that support acquisition, opportunity progression, and the growth of existing customers.
4–5+ years of experience in Growth, Performance Marketing, Digital Marketing, Demand Generation or similar roles in B2B, SaaS or digital businesses.
Strong knowledge of Google Ads, Meta Ads and LinkedIn Ads, enough to define strategy, audit campaigns and challenge an agency even if you are not operating the platforms day to day.
Experience working with acquisition and conversion funnels and metrics such as CPL, CAC, CVR, pipeline and revenue attribution.
Experience with CRM and lifecycle marketing, ideally HubSpot.
Intermediate knowledge of GA4, GTM and reporting/dashboarding tools.
Ability to own projects end to end and coordinate multiple stakeholders with autonomy and strong execution.
Comfort working directly with customers and commercial teams, structuring Business Reviews and translating account insights into growth opportunities.
Professional Spanish and upper-B2 / C1 English.
Experience with ABM and Tier 1–2 accounts.
Experience in customer marketing, expansion marketing, upsell/cross-sell or NRR-related initiatives.
B2B SaaS or hospitality/venue technology experience.
CRO and web experimentation knowledge.
Italian.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Fourvenues is a company that provides event management software.