Community Relations Director

POSITION: Community Relations Director

REPORTS TO: Executive Director

JOB SUMMARY:  The Community Relations Director role is responsible for driving occupancy through strategic marketing initiatives and cultivating strong relationships with potential residents and their families while promoting the company and brand.

QUALIFICATIONS: Previous experience in marketing and sales as it relates to increasing brand awareness and lead generation across multiple markets preferred. Strong written and verbal communication skills and the ability to relate to the public, residents, families, team members, peers, and other professionals appropriately, ability to maintain accurate sales-related records, content management systems and provide information as requested/required. Applicants must have the ability and willingness to utilize CRM systems (e.g., Welcome Home), etc, strong prioritization, organization, and project management skills, and the ability to work flexible hours and travel to meet the requirements of the job. Appropriate academic and experience is required for this position.

The Community Relations Director is expected to be demonstrating competency and pursuing proficiency in the following areas; this is how the Community Relations Director will be measured at period evaluations of his/her performance:

1. Sales and Marketing
   1. Develop and execute a comprehensive marketing and sales plan to achieve occupancy and revenue goals.
   2. Conduct tours of the community for prospective residents and their families, highlight features and benefits that meet their needs.
   3. Follow up with leads in a timely manner through calls, emails, and personal visits to maintain relationships and close sales.
   4. Organize and participate in community events, open houses, and informational seminars to promote the community and generate leads.
   5. Must ensure all marketing collateral and admissions agreements comply with Michigan LARA requirements.
2. Community Outreach
   1. Build and maintain relationships with key referral sources, such as physicians, hospitals, case managers, senior centers, and other community organizations.
   2. Represent the community at networking events and meetings to enhance visibility and establish partnerships within the local community.
   3. Act as the primary contact for media inquiries and external communications regarding the community.
3. Collaboration and Teamwork
   1. Work closely with the Director and other team members to develop promotional materials and campaigns.
   2. Partner with the care and operations teams to ensure a seamless transition for new residents, including move-in coordination and personalized care planning.
   3. Provide training and support to staff on customer service and community engagement best practices.
4. Administration
   1. Monitor and analyze market trends, competitor activities, and community needs to refine marketing and sales strategies.
   2. Prepare and present regular occupancy and sales performance reports to the leadership team.
   3. Ensure compliance with state and federal regulations regarding marketing and sales activities for senior living facilities.