Marketing Executive

We are looking for an experienced Marketing Executive to develop, implement, track and optimise our marketing campaigns across all channels, including our digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead marketing campaigns from concept to execution.

The Role

• Continue to raise Funding London’s profile through website, social media, press releases/newsletters and GLA press
• Highlight the achievement of the London Co-investment Fund through the creation and management of news flow in relation to the fund, the portfolio companies and their respective achievements
• Ensure that LCIF and Funding London are a valuable partner to our portfolio companies and co-investment partners through the careful planning and execution of portfolio events
• Maintain FL’s profile as an active participant of the early stage eco system through the management of our on-line publication: Thrive (www.thrive.london)
• Co-ordinating all aspects of periodic and ad hoc communications for Funding London the London Co-investment Fund and our new Fund of Funds;

Responsibilities

Reporting to the Chief Executive, and the Marketing and Communications Manager, you will be responsible for:

• Plan and execute all digital marketing, marketing database, email, marketing campaigns
• Maintain and grow our social media presence
• Measure and report performance of all (including digital) marketing campaigns, and assess against identified goals
• Identify trends and insights for Funding London to be involved in
• Maintenance of our contacts lists
• Responsibility for our monthly newsletter
• Support our GDPR project
• Manage and maintain the pace of monthly Thrive content by;
  • Engaging, communicating with and managing contributors. Growing contributor base to expand reach.
  • Coordinating all aspects of the process, and ensuring Thrive website is kept dynamic and up to date
  • Growing our current readership and developing ideas to ensure Thrive remains engaging
• Promotion/Marketing of our successful programme of Workshops and annual LCIF Conference;
  • Identifying/helping to secure possible sponsors/venues
  • Improve attendance at events by email/social media/marketing campaigns
  • Provide PP presentations for all events
• Building and maintaining Strong relationships with the following partners and their marketing teams
  • BVCA
  • Scaleup Institute
  • London & Partners
  • GLA (Greater London Authority)
  • Plus, other relevant bodies
• Management of the Funding London website
  • Increase dynamic content throughout website
  • Update the front-page newsfeed
  • Add dynamic content to various pages such as new items, success stories
  • Regularly Update data on our Fund activity
  • Update LCIF website with our new partners and investments

Candidate Requirements

The ideal candidate will be degree-qualified and have a minimum of two years' working experience. 

Essential skills:

• Experience in a marketing and communications role. 
• Experience of digital marketing, including all social media
• Experience of relationship building
• Highly creative with experience in devising digital campaigns that engage, inform and motivate

• Excellent numeracy and communications skills.
• Desktop research skills
• Experience with working in Excel, Word and Power Point.