Performance Marketing - Manager

<p>Job

Responsibilities:

-<br /><br />- Responsible for planning, executing and monitoring all digital marketing campaigns- SEO/SEM, email and social media platforms.<br /><br />- Drive user acquisition, engagement and retention strategy for all digital platforms.<br /><br />- In depth understanding of Google Ads, PPC campaigns, Facebook ads, social media channels like Facebook, Instagram, Twitter, etc.<br /><br />- Taking insight driven approach towards media strategy and planning.

Identify trends & insights through Google Analytics and other tools/agency to optimize media budgets and deliver media efficiency.<br /><br />- Tracking and optimizing campaigns to deliver ROI while ensuring all targets are met.<br /><br />- Responsible for website management, e-com platform: user journey, strategy, content management and revenue generation.<br /><br />- Coordinate cross functionally with the marketing, product and other teams to ensure optimal content and creative asset performance and alignment on overall campaign.<br /><br />Skills Required: <br /><br />- Minimum 4-6 years of Digital marketing experience (SEO, SEM, owned media, paid media, etc.)<br /><br />- Experience of building and promoting content on social media platforms.<br /><br />- Analytical & logical bent of mind and proficient in data handling and presenting visually.<br /><br />- Ability to think creatively and innovatively as well as familiarity with the latest Digital Marketing trends.<br /><br />- Proficiency in media planning & Budget-management skills<br /><br />- Ability to analyze and interpret data and a deep understanding of web metrics and digital analytics<br /><br />- Experience of managing multiple projects with different stakeholders<br /><br />- Experience of content creation for Social media and the website will be a plus</p>