HireFT
Browse JobsHow it worksPricingAboutSuccess Stories
    Back to jobs
    GE

    Generac

    Energy Technology

    Market Development Manager

    South Portland, ME - USA, United StatesRemoteFull-timePosted 1w ago
    All Generac jobs

    Job description

    We believe power is a promise - a shared commitment to be there for others when it matters most.

    For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

    Ready to Power a Smarter World with us?

    The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).

    In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand. 

    Territory Coverage: Northeastern United States

    Essential Duties and Responsibilities:

    • Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers
    • Plan and implement sales strategies to maximize share and margin; effectively differentiate Generac products in competitive sales environments
    • Expand the customer base by identifying new partners and developing new customer opportunities
    • Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management
    • Build strong relationships with established key accounts and internal support teams to foster long-term business growth
    • Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking
    • Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives
    • Provide market feedback and competitive intelligence to sales and business leadership 
    • Maintain consistent follow-up on opportunities to drive timely and effective closes
    • Communicate effectively with Generac sales team members to ensure a coordinated approach to account acquisition and support


    Minimum Qualifications:

    • Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience

    • 4 years of solar industry experience

    • Ability to travel 30-60% of the time

    Preferred Qualifications:

    • Experience in residential energy storage

    • Experience in business-to-business sales

    • Experience selling to c-suite executives and key decision makers at large corporations

    • Working knowledge of two-step distribution model

    • Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close

    • Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.

    “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

    Job details are sourced from the employer's original posting.

    Open job posting
    GE

    About the company

    Generac

    We are Generac, a leading energy technology company committed to powering a smarter world.

    View all Generac jobs
    Industry
    Energy Technology
    Open roles
    399

    Interested in this role?

    Apply with HireFT

    Free to start — no card required.

    Your fit

    How well do you match?

    Sign in to see how your résumé lines up with this role.