Senior Account Managers on the Influencer & Partnerships team are responsible for leading high-level client relationships, managing top-tier talent partnerships, and overseeing cross-functional execution of strategic marketing campaigns. This role involves developing innovative brand activations, negotiating complex talent deals, managing budgets and deliverables, and mentoring a team of Account Managers and Associates. As a key leader within the Influencer & Partnerships department, this person will help scale operations, drive performance, and contribute to overall agency success.
Responsibilities
- Serve as the primary point of contact for high-profile clients and talent partners, ensuring alignment on goals, deliverables, and creative direction.
- Lead strategy and execution of celebrity and talent-driven campaigns, from ideation through reporting.
- Oversee contract negotiations, usage rights, exclusivity terms, and talent deliverables for celebrity partnerships.
- Manage budgets, campaign pacing, and performance benchmarks, making real-time adjustments to optimize success.
- Supervise and support Account Managers and Associates, providing guidance, feedback, and oversight.
- Monitor and analyze campaign KPIs and insights, delivering comprehensive performance reports and strategic recommendations.
- Collaborate cross-functionally with internal teams including brand management, creative, content, and social media.
- Stay informed on industry trends, entertainment/pop culture moments, and evolving platform capabilities to proactively pitch new opportunities to clients.
- Support new business development by representing the Influencer & Partnerships team on proposals, kick-off calls, and scoping conversations.
Preferred Qualifications
- 3+ years experience in client-facing account management, talent relations, or entertainment marketing.
- 1+ years of experience in a leadership or management role.
- Strong working knowledge of the celebrity/talent landscape, influencer compensation norms, and campaign structuring.
- Proven ability to manage multiple projects and clients in a fast-paced environment.
- Deep understanding of digital marketing KPIs and social platform best practices (Instagram, TikTok, YouTube, etc.).
- Experience negotiating talent deals, reviewing contracts, and managing legal/usage terms.
- Strategic thinker with strong communication, organizational, and leadership skills.
- Highly detail-oriented, with strong problem-solving capabilities.
Job Type: Full-Time
Education: Bachelor's (preferred) or equivalent experience required.
Location: Atlanta, GA or New York, NY
