Leads the Surgical Specialty Business Unit maintaining financial, commercial and resource responsibilities tied to set and agreed KPI’s. Works with Country Leaders and direct report up to align plans, strategies and sales objectives.
KEY RESPONSIBILITIES:
- MARKETING
- Works in collaboration with the Product Manager to devise marketing plans and go-to market strategies that drive demand / results including but not limited to market research, segmentation, targeting and promotion, A&P plans / budgets. Scope is existing portfolio and new product introductions.
- Proactively evaluates effectivity of plans, course correcting and communicating as required. Develops Key Opinion Leaders, Speakers, and Advisory groups to drive continuing medical education and training for our internal and external customers and champions their own knowledge of the Pan Vascular Business to establish credibility with the KOL’s in the clinical setting, manages high level discussions to gain credibility and respect, driving market share and growth in current and new commercial ventures.
- Partners with Medical Societies and Hospital groups to establish partnerships in protocol development and medical education initiatives.
- Uses the field environment to scope for new opportunities and growth with existing and future business partners.
- PROMOTION
- Gives directions to call plans with the right messaging while assessing call quality and productivity or sales return. Scope includes pan-vascular team and product specialists in other teams promoting pan-vascular products, maintains, and develops a competent and productive team and assesses strengths and competency gaps to effectively identify right development or performance management action plans.
- Leads the clinical sales force, offering up to date education, staff development, and compliance with company KPI’s for online learning and reporting and Champions G-Force utilization. Ensures the right customers (database establishment), right plans and right planned conversations are uploaded into the system.
- Collaborates with the sales and commercial excellence team to set customer targeting, call plans and deliver intended sales outcomes.
- BUSINESS PARTNER MANAGEMENT AND COMMERCIAL MANAGEMENT
- Manages and Champions Business Partner Management, being the direct point of contact for our existing and new partners; adeptly manages contract and pricing agreements, facilitates internal and external business reviews.
- Proactively manages and primarily responsible for achievement of important commercial metrics include sales, margin management (A&P spend, pricing, discounts, ROI), high quality forecasts, inventory management, cost/efficiency of team
- Drives forecasting within the S&OP process for pan-vascular business partner portfolios, aligning with all stakeholders to produce realistic short-, medium- and long-term estimates
- Prepares for Business Reviews, sales plans, forecasting and strategy presentations for Business Partners, Executive Committe, company-wide meetings and events and other stakeholders within and outside the organization and acts as a resource to all function units whilst compiling content and champions inclusiveness.
QUALIFICATIONS:
- Bachelor’s and/or MBA Degree in marketing management or any related business course in a reputable university.
- Minimum five (5) years’ work experience in Health Sciences preferably in the local Pharmaceutical, Medical Device and/or Diagnostics as a Marketing or Business Unit Manager.
- Strong understanding of the Surgical Specialty Business and has current KOL’s in the Philippine market, country wide.
- Excellent business understanding in Marketing and Sales, Customer Management, Supply Chain, Distribution, Dealer Management, Finance, including Leading people.
- Effective and Efficient Interpersonal and Communication Skills and Stakeholder Management.
