Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.
Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.
The Director, Digital Marketing is responsible for developing and leading Gildan's digital marketing capability across the global wholesale organization. This role will transform a collection of disconnected digital activities into a scalable, data-driven business function that supports commercial growth, strengthens customer engagement, and enables better business decisions.
The Director is responsible for establishing the strategy, governance, operating model, measurement framework and technology roadmap across digital marketing. Working closely with Brand Marketing, Sales, Creative Services, IT and external agency partners, this role will build the digital infrastructure, processes and capabilities required to support Gildan's long-term business objectives.
This position will lead continuous improvement across CRM, website strategy, marketing automation, digital analytics, paid media governance, marketing technology and emerging AI-enabled marketing capabilities.
The role
• Develop and execute a comprehensive Digital Marketing roadmap aligned with
business and brand priorities.• Build scalable digital marketing capabilities that improve customer engagement,
support commercial growth and enable future innovation.
• Establish governance, operating processes and prioritization across all digital
marketing initiatives.• Develop and maintain the Marketing Technology roadmap, evaluating and
implementing platforms and tools that strengthen the digital marketing ecosystem.• Identify opportunities to improve marketing effectiveness through automation, AI
and emerging technologies.• Drive continuous improvement and digital maturity across the organization.• Own the long-term strategy, governance and optimization of Gildan's wholesale
digital properties.
• Processed miscellaneous billing functions.
• Develop a digital experience roadmap focused on usability, customer engagement
and business performance
• Partner with Brand Marketing to ensure websites effectively support brand
positioning, product storytelling and customer needs.
• Establish website governance, content management processes and performance
measurement.
• Lead digital media strategy and governance across paid digital channels.
• Manage agency relationships and ensure strong planning, execution and
performance.
• Develop and lead Gildan's email marketing strategy to support customer
engagement, product launches and commercial initiatives.
The requirements
• Bachelor's degree in Marketing, Business, Digital Marketing, or a related discipline
required; Master's degree in Marketing, Business, Digital Marketing, or a related
field is considered an asset.• 10+ years of progressive experience in Digital Marketing, Marketing Technology or
Digital Transformation.
• Experience leading enterprise digital marketing strategies and cross-functional
initiatives. • Experience with CRM, marketing automation and digital analytics platforms.
• Experience managing agencies, technology vendors and external partners. • Experience developing digital roadmaps and governance models.• B2B, manufacturing or wholesale marketing experience is preferred.
We want to get to know you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.
We thank all applicants for their interest, however, only those selected for interviews will be contacted.
We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Gildan’s Printwear division, headquartered in Christ Church, Barbados, manufactures and markets undecorated ‘blank’ activewear sold to wholesale distributors across North America, Europe, Asia-Pacific and Latin America. Gildan holds the leading market position for printwear in the United States.