Email Marketing Manager- Bebe

Managing the company’s email campaigns end to end encompassing campaign/channel analytics, operations and optimization.

Campaign Strategy:

• Working closely with the brand, merchandising and CRM leader to develop a clear campaign strategy
• Carrying out segmentation of the database leveraging different analytical models & tools

Campaign Operations:

·         Work closely with the copy, creative and coding teams to design and deploy

·         Campaigns

·         Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends.

·         Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales

Campaign Reporting & Analytics: 

·         Report on sales revenue generated from email marketing efforts

·         Create weekly and monthly reporting with insights and recommendations for optimizations.

·         Analysis of current email marketing campaigns and making recommendations for improvement

Channel Optimization:

·         A/B Testing on various email campaigns to establish the most effective

·         MVT Testing on email marketing campaigns

·         Maximize deliverability and work with ISPs to minimize spam folders.

·         Ensuring all email campaigns comply with current email best practice in the industry

• Deep knowledge of ecommerce and email analytics with proven the ability to understand, interpret and utilize data to evolve strategy and execution to drive incremental revenue.
• Strong quantitative skills to analyze data and make informed decisions.
• Excellent project management, time management, and problem-solving skills.
• Passion for online shopping trends and ecommerce innovation.
• Ability to adapt to a quickly changing environment and operate with tight timelines.
• 5-7 years in a Multi Brand Marketing Management role, Apparel industry preferred

All your information will be kept confidential according to EEO guidelines.