Director, B2B Marketing

TITLE: Director, B2B Marketing

COMPANY
Global Rescue is the world’s leading membership organization providing integrated travel risk management services, including medical, security, intelligence and crisis response services to consumers, enterprises and governments. Founded in 2004 Global Rescue’s unique operational model provides best-in-class services that identify, monitor, and respond to threats and emergencies. For more information, please see www.globalrescue.com.

CULTURE
Global Rescue isn’t your average place to work and that’s why we’re comfortable saying we’re not for everyone. Our team of passionate, mission driven professionals are reinventing the travel risk and crisis management industry and helping save lives every day. We are a high-performance organization operating on a global scale. Our team is made up of driven, passionate, adventurous, team players who have a “get it done mentality.” The overall ethos is “no job too big or too small;” this is a place where one needs to be prepared to roll up your sleeves and get things done no matter your title.  The culture of the office is fast-paced, collaborative and ever changing so there is always a buzz, you’ll never get bored or too comfortable working at Global Rescue.

RESPONSIBILITIES

Develop and execute Global Rescue’s enterprise (B2B) demand generation vision and strategy that achieves a consistent flow of marketing qualified leads, leveraging all aspects of the demand channel

Lead creation of B2B content such as sales presentations, collateral, web material, offers, and campaign material with the assistance of Global Rescue and third party content development resources

Define and develop lead nurturing programs, based on target buyer personas and real-time measurements based on lead quality and conversion, to accelerate prospect movement through the demand generation funnel

Lead and manage the overall proposal development process from pre-proposal phase through post-proposal phase for the Enterprise Sales Team

Track and report on demand generation performance metrics, using this data to continually optimize campaign performance

Build demand forecasting, measure, and report on the performance of all marketing campaigns to assess how we are performing against priorities

Work closely with the sales team to further define and implement optimal lead management processes and resources for an integrated approach that maximizes revenue contribution

Design and deliver travel risk and crisis management proposals for organizations such as enterprise opportunities, scholastic institutions, NGOs, and government organizations in support of their travelers and expatriates (including employees, students, volunteers, contractors and/or dependents)

LOCATION: Dorado, PR or Manchester, NH

COMPENSATION:  Based on experience + bonus + benefits