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    Goodyear

    Tire Manufacturing

    Sr. Manager, Channel Strategy and Development, E-commerce

    CN Shanghai, ChinaOn-SiteFull-time8–12 yrs experiencePosted 3w ago
    All Goodyear jobs

    Job description

    What You'll Do:

    • You will be in-charge of e-commerce strategy and performance, driving online channel growth throughplatform strategies, customer engagement models and digital execution frameworks​
    • You will work with a multi-market scope that includes China, Japan and ASEAN markets, with a potentialto expand to India in the future​
    • You will be responsible in defining regional e-commerce strategy across platform and business modeland developing channel-specific value propositions and digital growth strategies​
    • You will manage business planning and expansion, drive campaigns, promotions and platformpartnerships, online performance review, customer, product strategy integration and utilize insights tooptimize customer engagement

    What Will Set You Apart:

    • You must have a solid understanding of e-commerce including marketplaces, D2C and platforms dynamics​
    • You must have expertise in digital shelf management, content optimization and conversion drivers​
    • You must have the ability to manage online pricing, promotion and campaign execution to drive traffic andsales​
    • You must have the ability to manage online pricing, promotions and campaign execution to drive trafficand sales​
    • You must have excellent analytical capability across traffic, conversion and basket size and ROI metrics​
    • You must have a solid experience in managing channel performance and growth and customerrelationships

    What We're Looking For:

    • You must have a Bachelor's Degree in Business, Marketing or related field​
    • You must have at least 8-12 years of experience in e-commerce, digital orcommercial roles (.e g.. TUHU, JD, T-Mall)​
    • You must have a solid experience in managing online sales channels and platformperformance; digital campaign experience is a plus​
    • You must be knowledgeable in digital analytics and reporting tools

    #LI-AL1

    Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

    Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

    Job details are sourced from the employer's original posting.

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    About the company

    Goodyear

    Goodyear is a global tire manufacturer producing tires for automobiles, trucks, and aircraft.

    View all Goodyear jobs
    Industry
    Tire Manufacturing
    Open roles
    6

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