Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience focusing on performance marketing, media optimization, or data driven marketing strategy.
- Ability to communicate in English and Vietnamese fluently to communicate with internal stakeholders and support Vietnamese speaking customers.
Preferred qualifications:
- Experience in analytics tools (e.g., Google Analytics 4, marketing attribution models, and data visualization dashboards and spreadsheet software) along with excellent problem-solving skills.
- Knowledge of Google advertising products across Apps, Video, Display, and Search.
- Understanding of the Apps ecosystem, including business generation and user acquisition funnels specific to the Gaming and Apps industry.
- Ability to influence internal and external stakeholders to achieve goals.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As an Account Manager, you will be a performance marketing professional who drives growth for Gaming and Apps clients. You will act as a growth consultant, leveraging Google’s AI-powered solutions to drive business outcomes and improve their global footprint. Your focus will be on developing and improving full-funnel strategies to meet customer Key Performance Indicators (KPIs), such as Return on Ad Spend (ROAS) and Customer Lifetime Value (LTV).
You will drive excellence by winning with unique value and maximizing the impact of our advertising solutions. You will relentlessly prove value and showcase success to spark future growth for our customers in the evolving AI-era.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Be the product expert partnering with product executives at Gaming companies to align their marketing spend with business objectives.
- Manage campaign performance and budget allocation across Google's advertising suite (Apps, Search, Display, Video), consistently improving spend for Return on Investment (ROI).
- Conduct performance analysis (e.g., attribution, testing strategies, audience segmentation) to uncover insights and address client challenges.
- Analyze datasets to identify performance bottlenecks and provide recommendations on bid strategies and measurement frameworks (e.g., SKAdNetwork, GA4).
- Educate and advocate for Google when presenting to customers and agencies on new products, campaign results, and performance.
