info_outline
XApplicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; San Francisco, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 4 years of experience in product/brand marketing or brand management.
- Experience managing cross-functional or cross-team projects.
- Experience in the education and learning sector.
Preferred qualifications:
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Ability to self-initiate and comfortable with ambiguity and can self-direct their projects in an unstructured environment.
- Ability to work in an ambiguous and changing environment with an entrepreneurial approach.
- Excellent problem solving skills with an ability to seamlessly go from strategy to ideation to execution; and work collaboratively across highly matrixed teams in a global organization and across all of Google.
About the job
As a Brand Marketing Manager on the Education marketing team, you will build audience trust in Google’s AI Learning ecosystem by activating our cross-company education narrative across earned, owned, and paid marketing and communications channels. You will work with cross-functional teams to craft compelling positioning and messaging that articulates the unique value of our education ecosystem and lead amplification campaigns to drive awareness and engagement among key opinion formers and educators. As part of the global team, you will create scalable toolkits, assets, and processes that empower regional teams to adapt and execute this narrative in their local markets.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about
benefits at Google.
Responsibilities
- Execute comprehensive go-to-market strategies for our cross-company learning narrative, translating audience segmentation and market research into actionable campaign plans.
- Craft differentiated, user-centric positioning and messaging that highlights the value of our learning ecosystem and our commitment to responsible AI development.
- Support partner teams in launching targeted launch and amplification campaigns across priority educator, student, institution, and influencer audiences.
- Produce and manage end-to-end marketing assets across key surfaces, including executive talking points, video content, websites, blog posts, and social channels.
- Partner closely with regional marketing teams to distribute guidance, templates, and creative assets for local adaptation.
