Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in Business-to-Business (B2B) growth marketing, with a focus on online channels (e.g., web, email, paid media).
- Experience leveraging data and analytics to make marketing decisions, measure campaign performance, and generate user insights.
- Experience managing cross-functional or cross-team projects.
- Experience in project management.
Preferred qualifications:
- Experience managing external partners, including creative agencies for campaign asset design and technical agencies for website builds.
- Experience in B2B, SaaS, or SMB growth marketing, covering acquisition, engagement, and strategies.
- Understanding of the website development life-cycle, including strategy, UX design, execution, and optimization.
- Strong familiarity with the digital marketing ecosystem, including ads, social media, eCommerce, and web analytics.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about
benefits at Google.
Responsibilities
- Design and execute growth marketing strategies across acquisition and engagement channels (including email, in-product recommendations, web, and social media) to acquire, nurture, and retain SMB customers globally.
- Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting, leveraging AI technologies to maximize efficiency and performance.
- Conduct A/B and multivariate tests to continuously optimize key metrics, including click-through rate (CTR), conversion rates (CVR), and cost per acquisition (CPA).
- Analyze campaign performance data and user behavior to extract actionable insights, uncover new growth levers, and streamline the user conversion funnel.
- Partner closely with growth experts across Product Marketing, Product Management, Engineering, User Experience, Data Science, and Regional Marketing teams to accelerate user growth and enhance the core product experience.
