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XApplicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, campaign go-to-market (GTM), or retail marketing.
- 3 years of experience in business-to-consumer (B2C) marketing.
- Experience executing product launches or marketing campaigns in a physical retail environment.
- Experience managing cross-functional or cross-team projects with multiple stakeholders.
Preferred qualifications:
- Experience executing product-led GTM strategies and campaigns specifically for first-party (1P) physical retail environments.
- Experience writing descriptive, actionable marketing briefs and managing agencies to deliver high-quality campaign assets.
- Track track of driving in-store product excellence, retail merchandising, or physical customer experience programs.
- Ability to analyze in-store performance data and customer insights to drive strategic business recommendations.
- Ability to secure alignment with cross-functional stakeholders (Product, Ops, Sales, Legal) around shared goals and business OKRs.
- Excellent communication, storytelling, and presentation skills to influence cross-functional partners.
About the job
Join the Google Platforms and Devices Marketing (P&D Marketing) team to shape the retail marketing strategy for our first-party retail business. Our aspiration is to transform retail from transactional to desirable by bringing the best of Google to every point in the customer's journey. In this role, you will drive product and campaign go-to-market (GTM) for our first-party stores, focusing on product excellence, objective key results (OKR) alignment, and driving success in-store. You will lead the execution of hardware launches, seasonal campaigns, and in-store merchandising initiatives.
You will play a key part in shaping how Google products are experienced in-person. You will thrive in a highly collaborative environment, partnering with interdisciplinary teams across product, business development, sales, product marketing, retail operations, and legal to bring your goal to life in physical Google stores. This role demands a flexible, results-oriented mindset to continuously elevate the customer experience, develop standard GTM frameworks, and align store-level execution with broader business priorities and marketing objectives.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about
benefits at Google.
Responsibilities
- Develop and execute end-to-end product and campaign go-to-market (GTM) plans for physical Google Stores, ensuring alignment with business objectives and OKRs.
- Drive in-store product marketing excellence, partnering with merchandising and retail operations to create high-impact, physical product experiences.
- Craft detailed, actionable marketing briefs and create aligned product marketing content to ensure brand and product strategy are consistently represented in-store.
- Analyze product performance, in-store customer behavior, and marketing campaign data to generate insights and make strategic recommendations to cross-functional partners.
- Manage relationships with cross-functional teams and external agencies to ensure timely, high-quality execution of marketing programs and campaigns.
