Regional Marketing Manager, Consumer Apps Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experiencein marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Experience working in one or more of the following fields: product, brand, or social marketing.
• Experience partnering with public affairs and government relations teams.
• Experience in hyper-local content strategy and digital channel management.
• Experience with marketing collateral, events, or digital assets.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Provide marketing support for community-facing events, like town halls, educational open houses, and sustainability roundtables. Create and manage bespoke educational and community marketing programs where appropriate.
• Manage end-to-end logistics for locally focused activities, including handling live event setups, ordering merchandise and managing vendors when needed.
• Refine and deploy mobile demos and educational exhibits at state events to showcase Google’s technology and community contributions. Manage and maintain localized community websites, stories, and newsletters to keep residents updated on regional investments and hiring programs.
• Create state and community specific collateral that highlights Google’s approach and contribution in your priority region.
• Serve as the lead marketing presence across regional hubs, forging relationships with internal leaders, providing materials online, in person, and at events. Identify, negotiate, and execute community event sponsorships and events.