Direct Report To: Director of National Accounts
Summary: The Data Insights & Shelf Set Coordinator leads the development and implementation of shopper-first shelf-set strategies across beer, wine, spirits, ready-to-drink products, and adjacent beverage segments. The role converts shopper, consumer, category, and sales data into practical assortment, space, and merchandising recommendations that improve the shopping experience and drive category growth. This position leads a team and owns the shelf-set process from insight development and strategic design through execution, measurement, and continuous improvement.
Essential Duties and Responsibilities
- Shopper-First Shelf-Set Strategy and Execution
- Lead shopper-first shelf-set strategies across beer, wine, spirits, ready-to-drink products, and adjacent beverage segments.
- Create planograms, assortment recommendations, shelving standards, and space-allocation strategies that improve navigation, product discovery, category performance, and retailer value.
- Lead shelf resets, modular reviews, and retailer-specific projects from strategic planning through field implementation and post-execution evaluation.
- Adapt shelf-set strategies by retailer, channel, store cluster, geography, shopper profile, and category-purchasing behavior.
2. Data Insights and Category Analytics
- Integrate Circana, retailer point-of-sale, shopper, loyalty, household panel, internal sales, Beer Institute, and supplier category-management data to identify actionable insights.
- Evaluate assortment productivity, item incrementality, space-to-sales relationships, distribution gaps, duplication, out-of-stocks, and emerging category trends.
- Translate complex data into clear recommendations, dashboards, scorecards, and presentations for sales teams, commercial leadership, suppliers, and retailer partners.
- Measure shelf-set performance and establish test-and-learn programs that support continuous improvement.
3. Cross-Functional and Customer Leadership
- Partner with Category Management, Sales, Marketing, Consumer Insights, Commercial Strategy, Revenue Growth Management, suppliers, and retailers to develop customer-specific shelving recommendations and category reviews.
- Balance shopper needs, category growth, retailer strategies, operational requirements, and company portfolio priorities.
- Present shelf-set strategies and supporting insights to internal leadership and retail customers.
- Serve as the company subject-matter expert for shelf planning, assortment analytics, space productivity, and shopper-led merchandising.
4. Team, Process, and Program Management
- Lead, coach, and develop a team of two by establishing clear responsibilities, priorities, performance expectations, and professional-development plans.
- Manage shelf-set calendars, project timelines, analytical standards, templates, documentation, and quality-control processes.
- Ensure shelf-set recommendations and customer materials comply with company policies, retailer requirements, applicable alcohol regulations, and trade-practice rules.
- Improve reporting, automation, data quality, workflow efficiency, and consistency across the shelf-set process.
Competencies:
- Shopper-first thinking and strategic category perspective
- Analytical curiosity, sound judgment, and attention to data accuracy
- Leadership, coaching, and talent development
- Cross-functional collaboration and retailer/customer orientation
- Clear, persuasive communication and data storytelling
- Commercial and financial acumen
- Project management, change leadership, and bias for action
- Integrity and responsible decision-making
Secondary Duties
- Support special category-management, customer, supplier, and commercial projects as assigned.
- Participate in retailer meetings, market visits, shelf resets, industry events, and relevant training.
- Perform other duties and responsibilities as business needs require.
Knowledge/Skills and Abilities: Minimum of 5 years of Sales Experience, required. Bachelor's degree in business, analytics, marketing, economics, merchandising, or a related field preferred. Experience in category management, shopper insights, space planning, sales analytics, or retail analytics within beverage alcohol or consumer packaged goods is preferred. Familiarity with Circana, NielsenIQ, Numerator, SPINS, retailer loyalty platforms, or comparable data sources; space-planning tools such as Blue Yonder, JDA, Nielsen Spaceman, or Apollo; and visualization or analytical tools such as Power BI, Tableau, SQL, or Alteryx. Advanced proficiency in Excel and PowerPoint. Knowledge of beverage-alcohol retail channels, regulatory considerations, and three-tier distribution dynamics.
Customer Service Skills:
- Ability to build productive relationships with retailer partners, suppliers, sales teams, and internal stakeholders.
- Strong presentation, facilitation, listening, problem-solving, and follow-through skills.
- Ability to communicate complex findings clearly to technical and nontechnical audiences.
Management reserves the right to modify this job description at any time.
