Griffin Funding is a direct-to-consumer mortgage lender specializing in Non-QM, VA, DSCR, Bank Statement, and conventional loan products. We're a high-performance team committed to 5-star service, data-driven growth, and helping more borrowers close loans faster. We hold ourselves — and our partners — to elite standards.
The 3rd Party Lead Manager owns the performance of Griffin Funding's external lead vendor relationships. While third-party leads represent approximately 10% of our overall lead budget, this role is critical to ensuring every dollar spent converts efficiently — from cost per lead all the way down to cost per funded loan.
You will be the primary point of contact for vendors like LendingTree, Rabbu, BiggerPockets, and others — managing filters, setting expectations, analyzing CRM data, and holding vendors accountable to the metrics that matter.
Vendor Relationship Management
Own day-to-day relationships with all third-party lead vendors
Conduct weekly calls with each vendor to review performance, share feedback, and drive optimization
Negotiate lead pricing, volume commitments, and filter parameters
Onboard new vendors and sunset underperforming ones
Performance & Accountability
Track and report on key metrics for each vendor: cost per lead (CPL), contact rate, conversion rate, and cost per funded loan
Build and maintain vendor scorecards updated weekly
Identify underperforming vendors and develop action plans or recommend pausing spend
Establish clear performance benchmarks and hold vendors accountable to them
Lead Filter Management
Define and manage lead filters for each vendor including minimum loan amount, minimum credit score, loan type, geography, and intent signals
Continuously test and refine filters to improve lead quality and downstream conversion
Coordinate with LOs and processors to gather real-time feedback on lead quality
CRM Integration & Reporting
Pull weekly performance reports from HubSpot CRM by vendor, campaign, and lead source
Translate CRM data into actionable vendor feedback and optimization recommendations
Ensure all vendor leads are properly tagged, routed, and tracked through the full lifecycle in HubSpot
Collaborate with marketing and operations teams to close reporting gaps
Collaboration
Work closely with the marketing team to align third-party lead spend with overall lead generation strategy
Partner with Sales leadership to understand LO feedback on lead quality by source
Communicate proactively with leadership on budget pacing, performance trends, and vendor recommendations
Cost Per Lead (CPL): By vendor, loan type, and filter set
Contact Rate: % of leads reached by an LO
Conversion Rate: % of leads that convert to applications and locks
Cost Per Funded Loan: The ultimate performance metric
Vendor Scorecard Accuracy: Weekly updates, no gaps
Required
2+ years of experience in lead generation, vendor management, performance marketing, or mortgage operations
Strong analytical skills — comfortable pulling data from a CRM and building performance reports
Excellent communication and negotiation skills
Highly organized with the ability to manage multiple vendor relationships simultaneously
Proficiency in HubSpot CRM or similar platform
Preferred
Experience with mortgage lead vendors (LendingTree, Rabbu, BiggerPockets, etc.)
Background in mortgage, real estate, or financial services
Familiarity with Non-QM loan products (Bank Statement, DSCR, VA)
Experience with Google Sheets, Excel, or BI tools for reporting
Base Salary: $70,000/year
Performance Bonus: Tied to cost-per-funded-loan improvement and vendor conversion benchmarks
Competitive benefits package
Growth opportunity within Griffin Funding's expanding marketing and operations team
We're looking for someone who embodies:
Commit to 5-Star Service — with both our vendors and internal teams
GRIT — resilience, discipline, and accountability
Resourceful Problem Solvers — creative, data-driven, decisive
Own Your Impact — take ownership of your numbers
Growth-Minded Team Players — collaborative, adaptable, always improving
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Griffin Funding is a mortgage lender specializing in non-QM loans.