Enterprise MarTech Program Manager will lead enterprise-wide programs supporting B2C lifecycle marketing, CRM operations, marketing technology and process transformation. Coordinate Marketing Strategy, Analytics, Data Architecture, Engineering, Creative, Legal, Brand and external partners. Translate business priorities into executable plans and measurable outcomes through influence rather than direct authority. This is not a hands-on CRM developer or marketing strategy role.
Essential Functions:
- Lead multiple concurrent cross-functional MarTech and CRM initiatives, aligning owners, milestones, dependencies and deliverables.
- Build integrated plans, governance, intake and approval workflows, risk logs, quality checkpoints and executive reporting.
- Translate business priorities into requirements and workstreams with analytics, engineering, data architecture and marketing teams.
- Facilitate discussions on APIs, ETL/data pipelines, integrations, system outages and technical delivery constraints.
- Coordinate Salesforce Marketing Cloud, Braze, customer data platforms, digital asset management and agency/vendor initiatives.
- Resolve blockers and competing priorities; influence stakeholder accountability constructively without direct authority.
- Prepare executive presentations and decision recommendations for Directors, AVPs, VPs and SVPs.
- Use Asana, Jira, Smartsheet or comparable platforms to manage simultaneous program timelines and risks.
Secondary Functions:
- Support phased AI-enabled marketing tool implementations, including MVP definition, testing, rollout and adoption.
- Improve operational workflows to increase speed to market, scalability and accuracy.
Position type:
Expected hours of work:
- U.S. business hours with Mountain, Central and Pacific Time stakeholders
Travel:
Education/Certifications:
- Bachelor’s degree or equivalent practical experience.
Preferred Education/Certifications:
- PMP, Agile, Scrum Master or comparable certification; not required.
Experience:
- 4+ years of program or project management experience leading complex cross-functional initiatives from planning through implementation.
- Experience across multiple simultaneous business and technical workstreams, with exposure to marketing, MarTech, CRM, lifecycle marketing or related transformation.
Preferred Experience:
- Large-enterprise or similarly complex stakeholder environment; B2C customer engagement and multi-level approval processes.
- Exposure to Salesforce Marketing Cloud, Braze, CDPs, digital asset management, integrations or AI-enabled marketing programs; hands-on development not required.
Skills and Qualifications:
- Influential leadership, relationship building, conflict resolution and accountability without direct reporting authority.
- Requirements gathering, project governance, milestone/dependency management, risk mitigation and executive reporting.
- Technical fluency in APIs, ETL, data pipelines and platform dependencies sufficient to collaborate with engineers; coding not required.
- Proficiency with Asana, Jira, Smartsheet or equivalent project management tools.
- Executive communication, presentation development, facilitation and comfort navigating ambiguity.
- Ability to coordinate diverse programs rather than a single marketing workstream; entertainment/streaming experience is not required.
Physical Requirements: N/A
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not an exhaustive list of responsibilities, duties and skills. Personnel may be required to perform other duties as needed.
