At GS1 Canada, we believe in the power of global standards to transform the way we work and live.
GS1 Canada is looking for a Copywriter to translate approved product positioning and messaging into clear, consistent and compelling customer-facing content across our web, email, campaign and customer communication channels.
Reporting to the Director, Marketing, the successful candidate works closely with Product Marketing, Demand Generation, Lifecycle Marketing and Content & Digital Experience to produce content that helps customers understand our products, adopt them with confidence and stay engaged over time.
This is a writing and content production role. Positioning, messaging frameworks and value propositions are developed by Product Marketing; this role turns them into channel-ready content that performs.
This role is a hybrid role, requiring in-person attendance.
Writing and content production
- Write and edit customer-facing copy for web pages, emails, lifecycle communications, landing pages, campaign assets, customer announcements, paid and organic social, and product content.
- Translate approved positioning, messaging frameworks and value propositions into channel-ready copy that is clear, accurate and customer-focused.
- Adapt a single message across multiple channels, formats and audiences while maintaining consistency of meaning and voice.
- Make complex product, data and standards subject matter understandable and useful to a business audience.
Cross-functional support
- Partner with Product Marketing to convert launch messaging and product narratives into customer-facing content for web, email and campaign channels.
- Partner with Demand Generation to write campaign, paid media and social copy that supports awareness, acquisition and lead nurture.
- Partner with Lifecycle Marketing to write onboarding, adoption, retention, renewal and operational customer communications.
- Partner with Content & Digital Experience on website copy, information architecture input, navigation labelling and content optimization.
Quality, voice and standards
- Apply and help maintain brand voice, editorial standards, plain language principles and digital accessibility guidelines across customer-facing channels.
- Provide editorial review, proofreading, and quality control on customer-facing marketing content produced across the Marketing team.
- Apply SEO and GEO best practices, using content and search performance data to improve clarity, discoverability and conversion.
- Maintain consistency of product names, terminology, and customer-facing language across channels.
Translation coordination
- Coordinate French language translation of customer-facing content with internal partners, managing timelines and quality review so both languages are released together.
Workflow and ways of working
- Manage multiple concurrent content requests, working from approved briefs and production schedules to deliver on time and to standard.
- Use AI tools to support drafting, editing and content adaptation, while maintaining brand voice, factual accuracy, and appropriate review and governance standards.
- Contribute to content planning, prioritization, and continuous improvement across the Marketing team.
Scope Boundaries
- This role is focused on customer-facing marketing content. • Sales enablement materials, sales presentations and internal sales resources are owned by Product Marketing.
- Corporate and organizational communications are owned by Corporate Communications.
- Positioning, messaging frameworks and value proposition development are owned by Product Marketing.
- Content requests reach this role through marketing planning and approved campaign or content briefs.
Position Requirements
- 3 to 5 years of copywriting or content writing experience in a marketing, agency or in-house environment.
- Portfolio demonstrating customer-facing writing across web, email and campaign channels.
- Experience writing to an established brand voice and approved messaging frameworks rather than creating positioning independently.
- Experience writing for business or professional audiences, ideally in a B2B, technology, data, standards or regulated environment.
- Working knowledge of SEO and GEO principles, content management systems, email marketing platforms and digital accessibility standards.
- Experience using content and search performance data to improve copy is considered an asset.
- Fully bilingual in English and French (Mandatory) with the ability to review and approve translated customer-facing content for accuracy, tone and brand voice, and to coordinate French translation with internal stakeholders or external vendors.
While this role does not require writing in French, it does require the ability to review translated documents before they are published.
Critical Competencies
- Exceptional writing, editing and proofreading skills, with the ability to make complex or technical subject matter clear and useful to customers.
- Strong attention to detail and consistency across high volumes of content.
- Ability to take direction and feedback from multiple stakeholders while protecting the clarity and quality of the writing.
- Strong organizational skills and comfort managing multiple concurrent deadlines.
- Sound judgement about accuracy, tone and what is appropriate to publish.
- Curiosity about customers, products and how content drives measurable business outcomes.
