Summary
This full-time position is part of GCB's Summer Internship Program, which is scheduled to run from Monday, May 17th through Friday, July 23rd, potentially extending through mid-August based on the decision of the hiring manager and department. Additionally, interns must participate in a Final Internship Presentation located in New Orleans on Thursday, July 22nd. Candidates must be available for the full duration of the program to ensure a consistent and meaningful learning experience.
The Marketing Intern in the Mortgage Department is responsible for assisting the marketing team in developing content and understanding data.
Responsibilities
- Campaign Development- Collaborate with the marketing team to brainstorm and execute social media and digital marketing campaigns aimed at promoting mortgage products, increasing brand awareness, increase social media following/audience, and generate business leads.
- Content Creation- Develop engaging and informative content for various social media platforms, including graphics, videos, and blog posts that highlight mortgage products, services, our team members, and our department’s community involvement.
- Social Media Management- Assist in managing the mortgage department’s social media accounts by monitoring engagement, responding to comments and messages to foster community interaction.
- Market Research- Conduct research on current market trends and competitor activity in respect to social media activities and audience preferences to inform social media strategies and ensure content is relevant and appealing to target audience.
- Performance Analysis: Track and analyze the performance of social media campaigns using analytic tools, providing insights and recommendations for future improvements based on engagement metrics and audience feedback.
