Freelance Visual Merchandiser
Location: New York, NY
Position Type: Freelance / Contract
Industry: Gift, Accessory & Specialty Retail
Experience Level: Senior (10–15+ years)
About the Role
We are seeking an experienced, creative, and highly independent Freelance Visual Merchandiser with deep expertise in the gift and accessory merchandising space. This role is ideal for a seasoned professional who can take ownership of execution at tradeshows, drive engagement through compelling presentation, and elevate brand experience. Local candidates only - on-site presence and brand familiarity are essential.
Upcoming Project Dates:
- Set-Up:
January 30: 5PM – 10PM
January 31 – February 2: 8:30AM – 9PM - Tear Down:
February 5; 4:45PM – 10PM
February 6: 8AM – 6PM
Key Responsibilities
- Implement visually compelling displays (product groupings, seasonal themes) which reflect brand identity and maximize sales.
- Utilize lighting, props, signage, fixtures, and layout strategies to enhance the customer experience and guide purchasing behavior.
- Maintain visual standards consistently across installations.
- Execute merchandising aligned with seasonal campaigns and business goals.
- Stay current with retail design trends and consumer preferences in gifts, accessories and lifestyle merchandising.
Required Qualifications
- 10–15+ years of proven visual merchandising experience, ideally within the gift, accessory, lifestyle, or specialty retail sectors.
- Strong independent thinker capable of owning execution with minimal oversight.
- Exceptional aesthetic sensibility, attention to detail, and an advanced understanding of display principles and consumer psychology.
- Excellent communication and collaboration.
- Comfortable working on-site during pre-show set-updates; ability to lift at least 50lbs / move display components and process inventory when necessary.
- Has the knowledge in using power tools, hand tools, and comfortable with using ladders.
- Extended standing, physical aspects of the job (heavy lifting at time)
- Portfolio demonstrating past work in visual merchandising, especially within gift/accessory displays preferred.
What We’re Looking For
We want someone who:
- Thinks creatively and strategically in a fast-paced environment
- Makes decisions with confidence.
- Delivers polished, brand-elevating visuals.
- Has a deep passion for visual storytelling and an eye for compelling wholesale/tradeshow presentations.
