The Associate Publicist is responsible for strategic media outreach on all Felix and FelixMag.co initiatives, projects and events, for editorial and advertising.
Primary Responsibilities:
- Responsible for Felix and FelixMag.co’s ongoing print and digital publicity efforts
- Participate in strategizing innovative publicity campaigns for maximum placements and optimum positioning
- Assist Public Relations Department, internal departments and outside agencies in coordinating/publicizing special events on behalf of Felix and FelixMag.co's Editor-in-Chief and Publisher
- Write press releases and segment scripts; craft pitches; disseminate information to trade and consumer media
- Book/produce national/local television and radio segments; coordinate print/Internet interview requests
- Assist in overseeing and directing outside public relations firms that are retained to provide support for specific projects and events
- Take initiative in devising creative new ways for Felix and FelixMag.co and additional brand extensions to reach out to media and consumers
- Serve as liaison with Felix and FelixMag.co’s web and social media team for projects involving media and consumers
- Attend regular editorial meetings and weekly sales meetings
- Provide regular feedback to Corporate Communications about media monitoring and other PR related services which are managed on a corporate level
- Provide general administrative support to Felix and FelixMag.co’s Public Relations Department
- Perform ongoing media research to maintain extensive relationships with industry producers/reporters; maintain complimentary mailing list of industry reporters/producers
- Oversee media monitoring and follow-up; create regular press clipping reports with viewer/readership statistics; maintain digital library of Felix TV segments
- Feed daily press clips to Corporate Communications/Online for inclusion in the internal Press Room and corporate clips distribution
QUALIFICATIONS- A passion for women’s economic opportunities
- Must be a full or part-time student and working toward a degree
- Must be eligible to receive school credit and commit to 2-3 days a week for 3 months or a college graduate with 1+ years experience
- Excellent command of the English language
- Proven ability to work to stringent deadlines
- Ability to work as part of a team or autonomously
- Ability to work in a fast-moving entrepreneurial environment with competing deadlines and priorities
- Integrity, honesty, openness and a willingness to operate as a team player
- Preferred candidates will have a record of developing and executing successful media strategies, relevant media contacts and proven media placements and a portfolio of press clips
- Strong writing and interpersonal skills for communicating with media, internal depts and executive management
- Knowledge of Critical Mention database and Burrelle’s monitoring service
All your information will be kept confidential according to EEO guidelines.
