Senior Product-Led CRO Consultant - Freelance

Your mission

​​​​About Holidog
Holidog connects millions of pet owners with trusted sitters for boarding, walks, and home visits across Europe. Our ambition is bold: double the company and become the #2 global platform in pet care. We are building a product designed to grow internationally from day one, simplifying pet care at scale.
About the role
We are looking for a senior, product-minded CRO expert to build and own our experimentation engine across Product, Data and Technology.

This is not a traditional CRO role. You will:
Build a structured experimentation system from idea to execution
Identify the highest-impact growth opportunities across the customer journey
Challenge product, UX and business decisions using data
Help teams prioritise what should actually be built
You will work closely with Product, Tech, Design and Leadership in a fast-paced, iterative environment where decisions are driven by experimentation rather than opinion.
About the product & the way we work
C2C marketplace (web app, mobile app coming next)
Product fully developed with AI assistance
Continuous product evolution through short iterations
No rigid experimentation roadmap — priorities evolve with data and business context
Multiple teams contributing ideas across Product, Marketing and Operations
Internal AI tools accelerating analysis, research and product development
The value we expect from you

Your profile

We are not looking for someone who simply runs A/B tests.

We want someone who can:
Understand the product and business deeply
Build a scalable experimentation process
Turn data into clear product decisions
Balance product, UX, marketing and technical considerations
Help the company focus on the initiatives that create the highest business impact
Your responsibilities
Build and own Holidog's CRO operating system
Create a framework to collect, organise and prioritise ideas across teams
Define hypotheses, success metrics and experimentation plans
Identify opportunities across acquisition, activation, conversion, retention and marketplace performance
Analyse user behaviour and business performance using data
Work with Product and Engineering to execute experiments
Measure results and document learnings
Challenge product, UX and business decisions when appropriate
Help teams make better prioritisation decisions based on impact rather than intuition
Mentor teams on experimentation best practices and contribute to building a strong experimentation culture
Mandatory profile requirements

Candidates must meet all three of the following

requirements:

Product-Led CRO: Proven experience driving experimentation across product, UX and business challenges, not only marketing funnels or landing pages.
Data-Driven Decision Making: Strong expertise with analytics tools (GA4, Mixpanel, Amplitude or equivalent), defining KPIs, analysing user behaviour and turning insights into actionable product decisions.
Experimentation Systems: Proven ability to build scalable experimentation processes, prioritisation frameworks and cross-functional workflows that continuously generate and execute high-impact ideas.
Other requirements
Senior CRO / Growth / Product profile with strong autonomy
Strong product mindset
Excellent analytical skills
Comfortable working across Product, Engineering, Design and Marketing
Able to prioritise opportunities based on business impact
Excellent communication and stakeholder management skills
Strong people skills with the ability to influence without authority
Comfortable with ambiguity, changing priorities and rapid iterations
Experience with marketplaces or complex user journeys is a strong plus
English fluency required
This role is not suitable if
You mainly optimise landing pages or paid acquisition funnels
You only focus on A/B testing without understanding the broader product
You need fixed roadmaps or detailed specifications before contributing
You prefer executing requests instead of challenging priorities
We are looking for someone who can build systems, influence decisions and create a culture of experimentation that drives measurable business growth.