Assistant PR Manager

What you´ll do

• Integrated Communications Planning & Project Management:
  • Support in developing and implementing annual integrated communication strategies across brand, corporate and crisis management.
  • Manage communication projects end-to-end and coordinate with cross-functional teams and external partners.
  • Support PR budget planning, agency management and resource allocation.
• Media Relations & Brand Communications:
  • Develop and maintain strong relationships with key fashion, beauty, lifestyle, business and industry media.
  • Support communication planning and execution for major brand campaigns, product launches and business initiatives.
  • Identify media opportunities and proactively drive earned media exposure through interviews, features, awards and partnership opportunities.
  • Monitor industry trends and provide communication recommendations to support business objectives.
• Corporate Communications:
  • Support profiling opportunities for senior management through media interviews, industry forums, conferences and speaking engagements.
  • Develop executive communication materials including speeches, presentations, key messages, interview briefs and Q&A documents.
  • Support thought leadership content development and external stakeholder communications.
  • Monitor industry and competitors and provide communication insights when relevant.
• Crisis Management:
  • Support crisis and reputation management initiatives across HCB.
  • Assist in issue monitoring, risk assessment and crisis communication preparation.
  • Coordinate communication materials and stakeholder alignment during issue management processes.
• Celebrity & External Partnership Management:
  • Support celebrity endorsement and relevant communication projects when required.
  • Coordinate talent-related activities including content production, media opportunities, events and campaign execution.
  • Manage external partners and agencies to ensure smooth project delivery.
• Events & Strategic Projects:
  • Lead or support communication planning and execution for media events, stakeholder engagement activities, industry summits and key business projects.
  • Provide communication consultation and content support across business functions when required.
• Team Operations:
  • Support team daily operations, including vendor management, POR/PO process and budget administration.
  • Undertake additional projects assigned by line manager.

What makes you a good fit

• Experience in FMCG, beauty, luxury, consumer brands or PR agencies.
• Exposure to both Brand Communications and Corporate Communications is highly preferred.
• Strong writing and storytelling skills in both Chinese and English.
• Experience supporting executive communications, media engagement or reputation management projects is a plus.
• Strong stakeholder management, project management and communication skills.
• Mature, proactive and capable of working independently in a fast-paced environment.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Comprehensive Group Insurance Scheme
• Annual Physical Examination
• Flexible Benefits cover for dependents
• Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.