About COFCO, a Henricksen Company
Founded in 1946, COFCO is a Philadelphia-made company, and proud of its roots. We are one of the oldest continuously operating commercial office furniture dealership in the Philadelphia region. 2019 brought an exciting new chapter in COFCO's history with our expansion into the Maryland and Washington, DC market. COFCO continues to bring the same high level of customer service and commitment our clients have experienced for well over 70 years! COFCO’s team is a passionate group of experts. Our clients can rely on our depth of knowledge, our ability to find the right solution for each project, and our support and partnership with our clients at each step in the process. From sales and design to delivery and setup, COFCO’s people are our greatest asset. When we say we’re going to do something, we do it.
Job Summary
This position will be located in our Philadelphia office. The Business Development Manager will drive strategic business development priorities and relationships to cultivate business and elevate the organization’s reputation across the market. They will serve as product expert, spotlighting trends and advancing products and processes to enhance client experiences and solutions. They will host and represent the organization at industry and networking events to strengthen brand and market presence. They will collaborate with external partners and internal sales and operational teams to position leads, projects, the function, and market for success.
Responsibilities:
- Business Development. Set and strategically execute quarterly and annual targets and goals driven by market, client, and/or vertical. Build a diverse network of new and existing business relationships to generate viable leads across market and/or vertical. Plan and promote events to attract industry influencers, educating them on the manufactured construction process. Collaborate with marketing team to tailor and implement effective marketing strategies for the market. Continually seek and secure opportunities to build viable prospect pipeline, representing the organization’s brand and differentiators in a compelling way. Qualify leads into potential clients through in-depth needs analysis and consultation efforts. Apply depth of product line knowledge to explore, clarify, and influence client needs. Engage with other sales leaders and partners to cultivate leads and best position organization for the win.
- Product Marketing + Advancement. Showcase product lines, features, capabilities, and benefits to advance client knowledge and interest (i.e., product demonstrations, presentations, tours). Organize product-driven events to attract and engage industry influencers. Tailor presentations to proactively spotlight product that fully satisfies and aligns with targeted industry sector and client needs. Ensure sales teams maintain a current understanding of products, processes, and applications. Maintain pulse of latest industry product trends and innovations. Drive ongoing product and process enhancements through client feedback and collaboration with vendor sales and product development teams.
- Project Positioning. Transition lead to opportunity with sales and operational team. Collaborate and advise on plans and product specifications to support the development of a comprehensive and professional quote in a timely manner.
- Relationship Management. Establish and nurture extensive network across the market inclusive of A+D, General Contractors, brokers, etc. Act as point of contact and liaison for lead gathering and generation. Maintain a comprehensive view of network’s needs, goals, and expectations. Monitor client satisfaction and efforts to ensure an exceptional customer experience.
- Brand + Market Reputation. Promote relationships and connections within and across market influencers, civic, business, and industry organizations. Participate in high-profile events that showcase client solutions, awards, and alliances, positioning organization as market and industry leader - inclusive of receptions, fundraisers, public speaking and panel engagement, conferences, and exhibitions. Capture, celebrate and promote clients testimonials and examples of exceptional client experiences. Model and reinforce the organization’s core values to the highest, representing its brand and differentiation in the industry. Engage with partners to elevate brand and strengthen alliances across A+D, commercial real estate, and vertical product lines.
- People and Culture Development. Coach and collaborate with functional team for increased mutual success. Engage and model organization’s Core Values across interactions and relationships. Establish and nurture inclusive relationships with colleagues and across functional teams. Maintain accountability for ongoing learning and improvement required to perform job.
