About the Job/Job Summary
A Sr Brand Manager (SrBM) shapes brand strategies and leads execution of brand plans in collaboration with cross-functional teams to achieve annual operating plan targets for assigned segments. The SrBM is responsible for growing base businesses, launching and scaling new items, anticipating and responding to business/brand health dynamics, championing brand/commercial/supply/financial solutions, and leading teams towards flawless execution. Innovation vs base business development responsibilities vary by role. Direct report responsibility varies. A SrBM is an experienced brand marketing professional with responsibility for 2-4 business segments within the HFB portfolio.
Responsibilities
- Leads development of brand and segment strategies that achieve long and short-term net sales and EBITDA targets.
- Leads execution of tactical plans in partnership with cross-functional teams (sales, commercial, insights, RGM, integrated marketing, shopper marketing, R&D, and operations).
- Launches and scales line extensions and innovation, working in close partnership with insights, sales, finance, R&D, and operations
- Monitors segment and portfolio P&Ls and leads projects to optimize profit delivery in partnership with operations, sales and finance.
- Monitors and synthesizes data into actionable insights that shape brand strategies, drive demand plans, and strengthen activation. Works with Category Management, Insights, and Data Analytics teams to craft cohesive internally- and externally-facing stories.
- Leads execution of innovation, PPA, line-extension, network optimization, and COG optimization initiatives. Helps prioritize resources within the broader business context.
- Leads execution of packaging and integrated marketing efforts; approves tactical execution.
- Manages brand/segment budget: issues POs, tracks invoices, reports over/underspends. Helps optimize resource utilization across the marketing function.
- Demonstrates corporate values and supports culture optimization initiatives.
Qualifications
- Demonstrated experience managing brands/product segments in one or more portfolio roles
- Demonstrated success building brands via base and innovation levers
- Strong financial acumen
- Consumer centricity and solid understanding of marketing fundamentals
- Strong experience leading cross-functional teams
- Demonstrated initiative and leadership
- Growth mindset, coachability
- Strong communication skills
- Strong presentation skills
Education/Experience
- Bachelor’s degree or equivalent experience
- >5 years progressive brand management experience, including base business and innovation pipeline management
- Prior food and beverage marketing experience
Preferred Qualifications
- MBA or equivalent experience
- Prior experience working within board/PE-led companies
- Prior experience building mission-centric brands and/or natural products
